Area Manager- Retail Sales

Responsibilities & Key Deliverables

This role required in an assigned territory is responsible for driving sales, identify & managing customers, channel partner & freelancer relationships, providing technical expertise to field team and customers, and ensuring the successful delivery and support of diesel generators. They must possess strong sales skills, product knowledge, and the ability to manage a diverse customer base. Their work includes identifying sales opportunities, negotiating deals, ensuring customer satisfaction, and collaborating with internal OEM & channel partner sales teams to ensure smooth operations and after-sales service.

Job Activity:Business Growth of Diesel Generating Sets,Customer Visit, Visiting Prospective Customers and Fleet Owners ,Close coordination with corporate customer, OEM’s and Dealers to generate business, Tapping nische market segment.Conducting Survey of various Potential Pockets and Segments ,Product Presentation, Exhibitions & Conferences. ,Information Gathering on Competitors,Handling & Monitoring Sales with Dealers,Monthly reviews with Dealers & OEM/OEM team and Techno-commercial discussions & Order finalization with dealers/OEM.

Sales :Business Plan – Setting up goal for the area to increase market share..Ensure execution of sales process in the Areas adhering to Operating Policies & Monitor salesLiaise with Customer Base & Various channels like OEM’s, Dealers, Freelancers, Engineering  Consultants, Electrical/Civil Contractors, Government Departments, Manufacturing Units etc. Bag Maximum Bulk Orders/Intuitional Business/ Govt. orders etc.

Marketing :

• Proposed and execute sales strategies along with HO for the specific needs and opportunities in the assigned territory, including product positioning and pricing strategies with OEM & dealers.
• Identify potential market / industry segments within the area.
• Liaise with customers, Influencers, Freelancers & Channel Partners to Maximize Enquiry Base through presence & reach.
• Stay informed on industry trends, market conditions, and competitor activities to adapt sales strategies and position diesel generators effectively within the market.
• Co-ordinate and conduct Various Strategic Marketing activities with OEM & Dealer team such as Exhibitions, Road Show, Customer Meet, and Consultant/Contractor Meet, Service Campaigns etc.
• Develop long-term relationships with channel partners, freelancers, customers regularly engaging with them to understand their needs, challenges, and objectives.
• Monitor & track competition activities, propose & execute appropriate competitive strategy to increase Market Share & new market segments.

Dealer Management :

• Analyze, evaluate & propose dealer’s appointment as per policy.
• Active Participation in Manpower deployment at OEM and dealer end in assigned area and their reporting and activity monitoring.
• Ensure training, support to dealer team and monitor performance in order to ensure timely support & resolution to Customers queries to increase customer base/repeated buyers.
• Provide accurate sales forecasts for the territory based on historical data, current market trends, and lead generation activities.
• Efficiently manage the assigned territory by covering all key markets, ensuring no opportunities are missed and all customers are serviced in a timely manner.

Financial:

• Close monitoring of product pricing into the market.
• Monitor competition product price positioning and plan our product positioning

Experience

10-15years

Industry Preferred

Qualifications

BE/Diplomainengineering and MBA

General Requirements

Key Skills :

• Communication Skills
• Presentation
• Leadership to develop strong relations with the Dealers, OEM and customers
• In depth knowledge of Diesel Genset and  understand for better co-ordination
• Market Intelligence / Market Trend 
• Professional Approach

Our commitment to Diversity, Equity, and Inclusion