Analyst Social Media Analytics

Relocation Assistance Offered Within Country

Job Number #170926 - Mumbai, Maharashtra, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.

Title: Analyst

Brief introduction - Role Summary/Purpose :

• Join our analytics team at Colgate-Palmolive, where you’ll focus on social media data and insights. Use your analytical skills to monitor risk, track trends, and provide insights that help us improve our digital presence and consumer experiences.
• This is a collaborative, hands-on role where youll need to be great at social media, digital analytics, and managing data. Plus, strong communication with stakeholders is key!
  
  

Responsibilities:

Social Media Listening & Data Management

• Monitor Online Conversations: Monitor and analyze conversations across social media (X, Facebook, Instagram, YouTube etc.), forums, news, blogs, and reviews
• Analyze Data and Extract Insights: Utilize social listening tools to analyze large volumes of data, determine customer sentiment (positive, negative, neutral), and identify emerging themes or issues, also ensure data accuracy, relevance, and hygiene across projects
• Risk Identification and Mitigation: Identify potential "red flags," inconsistencies, or reputational risks in online discussions and promptly escalate them to relevant team or the crisis managing team
  
  

Analysis & Insights Support

• Identify emerging themes, sentiment, and trends in online conversations
• Support tagging, categorization, and thematic analysis of large verbatim datasets
• Extract meaningful verbatims to support insights and storytelling
  
  

Reporting & Storytelling

• Assist in creating recurring reports
• Summarize findings into clear, concise insights for internal stakeholders
• Support senior analysts in preparing presentations and client-ready deliverables
  
  

Collaboration & Learning

• Work closely with senior team members to understand business objectives
• Incorporate feedback to improve analysis quality and insight depth
• Stay updated on social media platforms, digital trends, and analytics best practices
  
  

Required Qualifications:

• Graduate in Mass Media, Management Studies, Business Analytics, Marketing, or a related field.
• Minimum 2-3 years experience working in Data Insights / Analytics role
• Proficient with social media management/monitoring tools and digital analytics platforms; strong Excel and Google Workspace skills.
• Worked on Competition Intelligence solutions like Emplifi, Brandwatch, Sprinklr, Talkwalker, Synthesio, Profitero, Stackline, SEMrush, SimilarWeb
• Should have worked in a client facing / stakeholder management role to understand business needs and draw hypothesis
• Ability to Read , Analyze and Visualize data
• Effective Verbal & Written Communication for Business engagement
• Excellent presentation/visualization skills
  
  

Preferred Qualifications:

• Working knowledge of consumer packaged goods industry
• Knowledge of Data Transformation tools - R/Python, Snowflake
• Working knowledge of visualization tools like Tableau, DOMO, Lookerstudio, Sigma
• Created/worked on automated Insights solution
• Worked on Competition Intelligence solutions like Emplifi, Brandwatch, Sprinklr, Talkwalker, Synthesio, Profitero, Stackline, SEMrush, SimilarWeb
• Understanding of Colgate’s processes, and tools supporting analytics (for internal candidates)
• Willingness and ability to experiment with new tools and techniques
• Good facilitation and project management skills
  
  

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

---