AGM DGM - Retail And Franchisee Business Excellence-Trade Marketing

Job Title: Retail & Franchisee Business Excellence

Department: Trade Marketing

Location: Mumbai (with extensive travel across India)

Reports To: Marketing Head

Role Overview

The Head of Franchisee Operations will lead NITCO’s franchise network strategy, ensuring operational excellence, brand consistency, and sustainable profitability across all franchise stores. This leadership role will be pivotal in expanding NITCO’s retail footprint, improving franchisee productivity, and driving customer experience standards. The incumbent will act as a strategic partner to franchisees, while also steering internal teams to deliver on growth objectives.

Key Responsibilities

Franchise Strategy & Expansion

• Develop and execute the franchisee business model aligned with NITCO’s retail growth vision.
• Drive expansion plans by identifying new markets, selecting potential franchise partners, and ensuring smooth onboarding.
• Evaluate franchise proposals and establish long-term partnerships with credible investors/partners.
  
  

• Define and implement Standard Operating Procedures (SOPs) across all franchise outlets.
• Ensure brand identity, merchandising, and customer service standards are consistently maintained.
• Conduct periodic audits and operational reviews to ensure compliance with business and legal guidelines.
  
  

• Own the P&L responsibility for the franchise channel.
• Monitor store-level performance, drive revenue growth, and optimize margins.
• Work with franchisees on sales planning, local marketing, and ROI improvement initiatives.
  
  

• Build and lead a high-performing Franchise Operations Team.
• Provide guidance, training, and motivation to ensure both internal teams and franchise staff uphold brand values and customer-first approach.
• Act as the key escalation point for franchise-related issues and resolve conflicts effectively.
  
  

• Foster long-term, collaborative partnerships with franchisees.
• Establish structured communication forums, including business reviews and feedback mechanisms.
• Drive franchisee satisfaction and loyalty by ensuring transparent, win–win business practices.
  
  

• Strategic thinker with a proven ability to scale franchise operations.
• Strong understanding of retail/franchise business models and P&L management.
• Excellent leadership, stakeholder management, and negotiation skills.
• Strong analytical ability to drive business insights and corrective actions.
• High adaptability, execution excellence, and willingness to travel extensively.
  
  

• MBA/PGDM in Business Administration, Marketing, or Retail Management.
• 10–15 years of experience in franchise management/retail operations, with at least 5 years in a leadership role.
• Proven track record in scaling franchise networks in industries such as building materials, consumer durables, lifestyle, or home improvement.
• Experience in driving large-scale franchise transformations and turnarounds is a strong advantage.