Ideosphere is a brand strategy and communication firm that believes in the power of intentional, relevant, and purposeful communication. We champion the belief that effective communication creates great possibilities and empowers our clients to achieve their goals. If this excites you, read on!
What in Ideosphere
A customer facing profile to develop and implement effective social media strategies. An account manager should have the ability to understand and analyse the key client and market insights with a brand lens and ownership and translate that in to social media strategies in form of campaigns, posts, ads, influencers strategy, and cross-medium proliferation. A social media manager is responsible for creating, planning, developing, implementing and maintaining a consistent, engaging, and effective social media presence for clients that aligns with their brand values. Their duties include developing and executing content calendars, cultivating social media communities, and tracking social media metrics.
Values Expected Within Ideosphere
Empathy I will seek to understand the point of view of the other person
Integrity I will do what I commit; if I am unable to deliver, I will inform and realign
Ownership I will take equal ownership of success and failure equally
Respect I will respect people’s opinions based on facts and validations, with limited biases
Job Responsibilities
Planning
With the support of the Account Director, understand the client requirements and deliverables for the proposed marketing and communication strategy and execute to meet the KPIs
Plan and briefing of work management across the mediums and teams and partners
Establish clarity in communication and briefing amongst clients, partners, and the team members at the initial level for minimum miscommunication
Execution
Creating effective social media marketing campaigns
Developing and executing content calendars
Creating and nurturing social media communities
Staying updated about the latest social media trends
Tracking useful social media metrics
Plan and suggest paid social media promotions for brand engagement
Anaylzing impact of paid marketing on campaign
Ability to craft engaging content
Ability to create effective social media marketing strategies and campaigns
Identify influencers and possible integration with them
Brand integration for social media leverage with other brands
Job Requirements
Flexible to work within the provided resources and maintain quality
Holistic understanding of Brand Communications
Deep understanding of Social Media Communication and Advertising
Develop and execute social media strategies that align with the overall marketing and business objectives of the company.
Create and publish engaging content across various social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Monitor and analyze the company’s social media performance, track key metrics, and make recommendations to optimize performance.
Work closely with the Marketing and Communications team to develop social media campaigns that drive brand awareness, engagement, and leads in accordance with larger marketing framework of the client
Manage social media advertising campaigns, including budget management, audience targeting, and ad creative development.
Respond to customer inquiries and comments on social media in a timely and professional manner.
Disciplined with time and commitments
Solution oriented and rational decision maker
Ability to take and give feedback rationally
Prioritization of tasks
Ability to grasp aligned sector/s
CTC Range
INR 800,000 – INR 950,000
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