Product Marketing Manager

Job Requirements

Job Requirements

Role/ Job Title: Product Marketing Manager

Function/ Department: Marketing

Job Purpose

The Product Marketing Manager is responsible for driving the marketing strategy and execution for specific products or product lines. They collaborate with cross-functional teams to develop and implement marketing campaigns that drive product awareness, adoption, and revenue growth.

Roles & Responsibilities

• Develop and execute marketing strategies for assigned products or product lines.
• Collaborate with product management to understand product features, benefits, and target market.
• Define product positioning, messaging, and differentiation to effectively communicate value propositions to target audiences.
• Create marketing collateral, including product documentation, sales presentations, and promotional materials.
• Conduct market research and competitive analysis to identify market trends, customer needs, and growth opportunities.
• Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure alignment of marketing efforts with business goals.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and identify areas for improvement.
• Provide regular updates and insights to stakeholders on marketing performance and market trends.
• Expert in problem solving skills & Positive attitude.
• Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.