Motion Designer

Job Requirements

Role/Job Title: UX Motion Designer

Function/Department: Digital Platform

Job Purpose: Most products do not delight us because we consider them ‘done’ once they become easy to use (convenient). The best products push through and bring meaning and delight.

Motion brings pleasure to design. It’s the invisible thread that weaves usability, emotion, and delight into digital experiences. We’re looking for a UX Motion Designer who is passionate about creating elegant, intuitive, and compelling motion systems for modern banking.

You are a designer who thrives at the intersection of interaction and animation, with a strong grasp of usability and a refined aesthetic sense. You understand how motion can amplify a product’s usability and emotional resonance while aligning with technical feasibility.

Roles & Responsibilities

• Design & Conceptualization: Create 2D and 3D motion design concepts that enhance usability, clarify interactions, and add personality to digital products. Craft smooth micro-interactions and dynamic transitions that resonate with the brands voice.
• Prototyping: Build high-quality prototypes using tools like After Effects, Figma, or Principle to communicate motion and interaction concepts effectively.
• Collaboration: Work closely with UX/UI designers, developers, and product managers to ensure motion is seamlessly integrated into the overall product design and development process.
• Design Systems: Develop and maintain motion design guidelines and contribute to the design system to ensure consistency across platforms.
• User-Centric Motion: Advocate for motion as a tool to improve usability, accessibility, and emotional engagement, aligning with user research and testing insights.
• Technical Guidance: Provide motion specs and work alongside developers to ensure accurate implementation, optimizing for performance and scalability.
• Innovation: Stay updated on industry trends, tools, and techniques to ensure motion design at IDFC First Bank remains cutting-edge.
  
  

• Technical Proficiency: Advanced knowledge of tools like Lottie, Rive, Spline, After Effects, Figma (advanced prototyping), PPT/Keynote (advanced animations). Familiarity with HTML/CSS animations is a bonus.
• Design Expertise: A strong understanding of animation principles, interaction design, and user experience best practices.
• Problem Solving: The ability to conceptualize creative motion solutions to enhance user journeys and resolve interaction pain points.
• Communication Skills: Strong communication and storytelling skills to articulate the "why" behind your motion designs to stakeholders.
• Portfolio: A strong portfolio showcasing your best motion design work, including micro-interactions, transitions, and system-level animations.
  
  

• Bachelor’s or associate’s degree in design or art-related field
• Certification and/or training in relevant software programs