Marketing Lead

Company Description:

The Financialist is strategically backed by Zerodha. We are building India’s best Personal Finance & Wealth Management platform. We deliver comprehensive financial planning services aimed at enhancing clients financial planning needs.

Role Description:

We are looking for a Marketing Lead who would bring high energy to independently own & drive growth marketing & distribution strategies at The Financialist. This role would be responsible for scaling the client acquisition, strengthening our brand presence and building efficient distribution channels.

Roles & responsibilities: 

• While we are called The Financialist, we are essentially building a lifestyle brand for people to not worry about their finances and have their time back to lead their lives.
• Build campaigns around the theme mentioned above.
• Own lead generation activities.
• Have a good demographic and psychographic understanding of the TG.
• Work with a team of copy writer and designer.
• Manage social media handles in adherence to brand guidelines.

Qualifications & requirements:

Academic background: Bachelors / Masters in marketing or relevant field.

Required Skills & Qualifications:

• Ideal candidate would be someone with a strong ownership mindset, structured, and holds a data-driven approach towards problem solving.
• Clear, concise, and effective written and verbal communication skills.
• Hands-on experience in setting up, tracking, optimizing, and scaling campaigns across Google Ads, Meta Ads and YouTube Ads.
• Ability to work with GA4, ad dashboards, and reports to derive insights, track funnels, and make data-backed decisions across the customer acquisition journey.
• Someone who has worked in the Finance space or holds inclination towards financial products.