Assistant Manager - Performance Marketing

We are looking for an Assistant Manager, Performance Marketing, to build and scale profitable customer acquisition engines for Indra Shakti’s D2C brands.

This is not a pure media-buying role. The role demands a strong understanding of unit economics, creative-led performance, and full-funnel growth from first touch to repeat purchase. You will work closely with brand, content, CRM, and e-commerce teams to ensure paid marketing drives sustainable revenue growth, not just traffic or short-term ROAS.

Key Responsibilities  

• Own end-to-end paid customer acquisition across key digital platforms including Meta, Google (Search, Shopping, YouTube), marketplaces, and emerging channels.
  

• Drive and improve core D2C metrics: CAC, ROAS, conversion rates, cohort LTV, and payback period.
  

• Partner closely with brand and content teams to develop high-converting ad creatives, including UGC, short-form video, and performance-first storytelling.
  

• Lead creative testing frameworks—testing hooks, formats, messaging and offers to improve performance continuously and reduce fatigue.
  

• Optimise the paid funnel beyond ads, including landing pages, PDPs, checkout flows, and offer structures.
  

• Plan and manage budgets across brands with a clear balance between growth and profitability.
  

• Run structured experiments across audiences, creatives, platforms, and formats; document learnings and build scalable playbooks.
  

• Work with analytics and CRM teams to align acquisition strategy with retention, repeat purchase, and LTV growth.
  

• Ensure accurate tracking, attribution, tagging, and performance reporting across all paid channels.
  

Requirements  

• 3 - 5 years of hands-on experience in performance marketing for D2C or e-commerce is mandatory.
  

• Prior experience with Blinkit is mandatory.
  

• Agency background will be a benefit, with experience managing scale, complexity, and multiple brands.
  

• Strong expertise in Meta and Google Ads, with a clear understanding of how creatives and funnels drive scale.
  

• Proven ability to scale spend without breaking unit economics.
  

• High comfort with data, experimentation, and fast-paced execution.
  

• Strong collaborator who can work cross-functionally with brand, content, CRM, and product teams.
  

• Passion for building meaningful, consumer-loved brands, not just optimising dashboards.
  

Requirements

Benefits