DTC Creative Strategist

We operate a fast-growing portfolio of digitally native consumer brands: our flagship brand Zoyava, in health and wellness supplements, and our sister brands in skincare and hair oils. We sell across Amazon, TikTok Shop, Walmart, DTC, and nationwide retail, with a steady pipeline of new product launches across all four brands. Our dedication to unparalleled quality and exceptional customer experience drives our operations, and we believe every employee's contribution is indispensable to our success.

Why This Role Exists

Paid social creative is the single biggest lever in scaling our products. Every new product we launch has one target: $1 million per month in revenue. We are hiring the person who owns the creative engine that gets each launch there. You will drive growth across all four brands and every new product in the pipeline — turning customer data, reviews, and market research into a relentless weekly stream of high-converting ad concepts across Meta, TikTok, Snapchat and YouTube. You will not be the editor or the media buyer, but you will own the strategy that connects them: identifying winning angles, writing sharp briefs, directing creators and editors, and reading performance data to d ---------- what to scale, kill, or iterate.

What Success Looks Like in 12 Months

Every new product launch across Zoyava and our family of brands, ships with a full creative testing system from day one, and is on a measurable trajectory toward $1M/month.

Creative win rate (ads that beat account-average CPA/ROAS) improves quarter over quarter, with learnings documented in a living angle/hook library per brand and per product.

The creative pipeline never runs dry: media buyers across all four brands always have fresh, on-brand creative to test and scale.

Winning concepts are directly attributable to revenue, because your compensation depends on it.

Weekly Output Expectations

This is a high-volume, high-velocity role covering a four-brand portfolio, prioritized by the new product launch calendar.

Steady-state Expectations

15–20 net-new ad concepts per week across the portfolio, weighted toward active and upcoming product launches, each grounded in a specific angle, audience insight, hook, and offer.

40–60 launched creative variations per week shipped through editors and UGC creators — new concepts plus iterations of proven winners.

12–15 detailed creative briefs per week for video editors, UGC creators, and designers, with hooks, scripts/outlines, references, and success criteria.

Launch sprints for every new product: a dedicated 20+ concept testing wave in the first 30 days of each launch to find scalable winners fast.

1 weekly creative performance review per brand: what won, what lost, why, and what the next testing sprint looks like.

24–48 hour feedback turnaround on all drafts to keep the production pipeline moving.

Key Responsibilities

Creative Strategy & Concepting

Own paid social creative strategy for all four brands — across Meta, TikTok, Snap, YouTube, and other DTC channels.

Own the creative side of every new product launch: positioning angles, launch hooks, offers, and the first-30-day testing wave.

Mine customer reviews, support tickets, competitor ads, and market trends to identify winning angles, hooks, and offers per brand and per product.

Build and maintain a rolling 4-week testing roadmap per brand, re-prioritized weekly around the launch calendar.

Maintain a swipe file and creative reference library of top-performing ads in supplements, skincare, haircare, and adjacent categories.

Briefing & Production Management

Write detailed, unambiguous creative briefs for video editors, UGC creators, and designers.

Source, brief, and direct UGC creators and influencers to produce authentic, conversion-focused, compliant content.

Manage the production pipeline to hit the weekly output targets above with fast turnaround and consistent quality.

Performance Analysis & Iteration

Partner with media buyers to track CTR, CPA, ROAS, hook rate, hold rate, and thumb-stop rate by concept, angle, brand, and product.

Run a weekly scale/kill/iterate decision cadence and feed learnings directly into the next round of concepts.

Report creative performance, testing learnings, and revenue attribution of winning concepts to leadership on a weekly cadence.

Brand, Compliance & Collaboration

Keep all creative on-voice and on-brand for each of the four brands, adapted to each platform's native format.

Ensure ad compliance across supplements (health claims) and beauty/personal care (cosmetic claims) on every concept and brief.

Align creative with each brand's marketing calendar, promotions, and product launch schedule.

Required Qualifications

3+ years working strictly in creative strategy or creative direction for paid social — this is not an editor, media buyer, or generalist marketing role.

That experience must be with CPG or telehealth brands (supplements, health & wellness, beauty, or personal care strongly preferred).

Proven track record of concepting ads that drove measurable revenue — you will be asked to show 3–5 ads with the numbers (spend, CPA/ROAS, run time) and your hypothesis behind each.

Demonstrated ability to sustain a high-volume, multi-brand pipeline (15+ concepts/week) without sacrificing quality.

Experience supporting new product launches, not just scaling established products.

Strong command of Meta and TikTok ad formats, native best practices, and DTC customer psychology (hooks, angles, offers, awareness levels).

Fluent reading of paid social performance data to guide creative decisions.

Experience writing briefs and directing video editors and UGC creators.

Excellent written and verbal English; strong project management across a multi-brand pipeline.

Based in the Philippines with reliable internet; able to maintain at least 3–4 hours of daily overlap with US Eastern Time for standups and media buyer syncs.

Comfortable with — and motivated by — a fully performance-based, independent contractor engagement. Your upside is uncapped and tied directly to the revenue your winning concepts generate.

Preferred Qualifications

Experience with an omni-channel brand selling across Amazon, TikTok Shop, Walmart, and DTC.

Experience running creative for multiple brands or a brand portfolio simultaneously.

Familiarity with Motion, Foreplay, or similar creative analytics/inspiration tools.

Working knowledge of ad compliance requirements for supplements, health claims, and cosmetics.

Basic hands-on ability with editing or design tools (a plus, not a requirement).

Compensation & What We Offer

100% performance-based compensation: you earn 5% of ad spend attributable to winning creative concepts, paid monthly. A "winning concept" and its attribution methodology are defined in writing before your first sprint.

Uncapped upside: a single concept that scales a product toward $1M/month pays accordingly. There is no ceiling on what a top performer earns here.

Independent contractor engagement: full-time-equivalent commitment, invoiced monthly under a contractor agreement — you own your schedule outside required team overlap hours.

A dynamic, fast-growing four-brand portfolio with real ownership of the creative engine.

Career growth into a Creative Director / Head of Creative Strategy seat as the portfolio scales.

How to Apply

Send your resume plus: (1) 3–5 of your best-performing ads with the numbers (spend, CPA or ROAS, how long they ran) and the hypothesis behind each, and (2) a short note or 1-minute Loom on how you would structure the first 30 days of creative testing for a new supplement launch targeting $1M/month.

Applications without performance examples will not be reviewed.