Marketing And Branding Executive

About IMVA  

The Indian Machine Vision Association (IMVA) connects companies, system integrators, researchers and other stakeholders across India’s machine vision industry. The Association supports the adoption and growth of machine vision through industry networking, knowledge sharing, learning opportunities, events, business connections and international exposure. IMVA works to help Indian industry benefit from machine vision technology while supporting the growth of India’s machine vision ecosystem.

Role Overview  

The Marketing Executive will support IMVA’s branding, digital marketing, content creation, membership outreach and event promotion. The role will help strengthen IMVA’s visibility and engagement with the machine vision community.

Key Responsibilities  

• Manage IMVA’s social media, website content, email communications and content calendar.
  

• Create content such as posts, articles, newsletters, presentations and event announcements.
  

• Support membership outreach and respond to membership enquiries.
  

• Promote and coordinate IMVA events, conferences and industry meetups.
  

• Coordinate with member companies, partners, designers and marketing vendors.
  

• Conduct basic industry and competitor research.
  

• Track campaign, website, social media and event engagement; prepare regular reports.
  

• Maintain marketing and membership enquiry records.
  

• Ensure consistent use of IMVA’s brand and messaging.
  

• Travel for events and meetings as required.
  

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field.
  

• 6 months–2+ years of experience in marketing, digital marketing, branding or communications.
  

• Good writing, communication and coordination skills.
  

• Familiarity with social media, content creation and basic digital marketing.
  

• Basic knowledge of SEO, analytics, CRM or website content management tools.
  

• Ability to manage multiple tasks and meet deadlines.
  

• Willingness to learn about machine vision and related industries.
  

• Willingness to travel when required.
  

Preferred  

• Experience in B2B, industrial, manufacturing, technology or association marketing.
  

• Familiarity with tools such as Google Analytics, Google Search Console, Canva, WordPress or CRM platforms.
  

• Experience supporting events, newsletters or membership outreach.