Social Media Executive - Night Shift

Job description:

Social Media Executive

Department: Marketing

Location: College Road, Township, Lahore

Working Hours: Night Shift, 9:00 PM – 6:00 AM PKT

Employment Type: Full-time

About The Role

We are looking for a creative, tech-savvy, and AI-driven Social Media Executive to join our growing marketing team.

The ideal candidate is passionate about content creation, social media trends, videography, storytelling, and emerging AI technologies. You will work closely with the Social Media Marketing Manager to develop engaging, high-quality content by combining professional filming, video editing, creative storytelling, and AI-powered production techniques.

We're looking for someone who is curious, proactive, creative, and eager to experiment with new tools and innovative approaches to make our content more impactful and engaging.

Key Responsibilities

• Create, edit, and publish engaging content across multiple social media platforms.
• Shoot and edit high-quality videos for Reels, Shorts, Stories, and other digital formats.
• Utilize AI-powered tools for video generation, image creation, voiceovers, captions, copywriting, editing, and overall content production.
• Develop creative and engaging content ideas for weekly brainstorming sessions and marketing campaigns.
• Film events, interviews, behind-the-scenes moments, and employer-branding content.
• Transform raw footage into polished short-form videos with strong storytelling, pacing, and visual appeal.
• Stay up to date with social media trends, viral formats, trending sounds, content styles, and competitor activity.
• Assist in content planning, scheduling, and maintaining the social media content calendar.
• Monitor content performance and provide actionable recommendations based on analytics, reach, engagement, and audience behavior.
• Continuously research and experiment with emerging AI technologies to improve content quality, creativity, and production efficiency.
  
  
  

• 2–3 years of experience in social media marketing, content creation, videography, or a related field.
• Hands-on experience shooting and editing videos using a smartphone and/or professional camera.
• Strong understanding of major social media platforms and short-form video content.
• Practical experience using at least 2–3 AI content creation tools in real-world projects.
• Basic to intermediate proficiency in video editing software such as:
• CapCut
• Adobe Premiere Pro
• DaVinci Resolve
• Ability to explain creative decisions and understand what makes content engaging and effective.
• Strong communication, creativity, organization, and time-management skills.
• A willingness to experiment with emerging AI tools and continuously develop new creative and technical skills.
  
  
  

• Has a genuine passion for storytelling, content creation, and visual communication.
• Enjoys experimenting with AI tools and discovering innovative production techniques.
• Keeps up with the latest social media trends and understands what drives reach, engagement, and audience retention.
• Can turn simple concepts or raw footage into creative, compelling, platform-ready content.
• Takes initiative, works independently, and collaborates effectively with the marketing team.
• Is eager to learn, experiment, and stay ahead of emerging AI and content-creation trends.
• Has a strong creative eye and understands how to capture attention within the first few seconds of a video.
• Is constantly looking for smarter, faster, and more creative ways to produce high-quality content.