Performance Marketing Specialist

Code District is a custom software and AI development company headquartered in Washington, DC, with our delivery center in Lahore. We work with clients across the US, UK, Canada, and MENA, and we're investing in automation and AI to change how our internal teams work.

• Location: Gulberg, Lahore

• Explore: Website | LinkedIn | @codedistrictofficial | Observia

The role: We're looking for a hands-on, data-driven performance marketer who can own multiple campaigns across multiple brands and accounts, move fast, and turn marketing spend into meaningful results.

What you'll do

• Own paid campaigns end to end across Meta (Facebook/Instagram), Google, TikTok, LinkedIn, Microsoft/Bing, Reddit, X, and other relevant platforms. Experience with Meta and Google are must haves, others are nice to have
• Analyse and optimise performance across audiences, targeting, bidding, budgets, funnels, creatives, ad copy, and landing pages.
• Drive creative testing by identifying winning hooks, formats, angles, and messaging, then turning insights into new tests.
• Improve conversion rates by spotting friction across landing pages, offers, forms, and the user journey.
• Manage multiple accounts simultaneously, balancing priorities, budgets, reporting, and campaign execution without losing attention to detail.
• Use AI and modern marketing tools to accelerate research, creative iteration, analysis, reporting, and experimentation.
• Own the numbers by tracking CAC, CPA, ROAS, conversion rates, and other metrics that actually matter to each campaign.

What we're looking for

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  Proven hands-on experience running and scaling paid campaigns across multiple platforms.

• Strong analytical skills and the ability to turn performance data into clear, actionable decisions.

• A sharp eye for creatives, copy, landing pages, and what makes people convert.

• A proactive, resourceful go-getter who tests, learns, executes, and takes ownership without waiting to be told what to do.

• Comfortable juggling multiple brands, campaigns, and changing priorities in a fast-paced environment.

• Proficiency with analytics, conversion tracking, attribution, and AI-powered marketing workflows.

The ideal candidate: A performance marketing generalist who combines creative instincts, analytical thinking, and execution speed. Someone who doesn't just manage ad accounts, but figures out what will move the numbers and makes it happen.