At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.
Job Purpose
To own and grow FSD’s key QSR and national chain accounts leading commercial negotiations, Joint Business Planning and NPD/menu integration to deliver volume, value and profitability targets, while acting as the single point of contact between customer leadership and NFL.
Principal Responsibilities
Manage and grow assigned key QSR and national chain accounts, ensuring achievement of agreed volume, value and profitability targets.
Lead commercial negotiations with key account leadership – including pricing, contracts, Joint Business Plans (JBPs) and annual trade agreements – safeguarding NFL's commercial interests while strengthening the partnership.
Drive SKU induction, New Product Development (NPD) onboarding and menu integration for key accounts, in close collaboration with the Regional Culinary Experience Manager, Marketing and R&D.
Act as the single point of contact between key account leadership and NFL, ensuring alignment on business objectives and execution priorities.
Coordinate closely with FSD Sales, Supply Chain and Distribution teams to ensure smooth account onboarding, order fulfilment, compliance and contract execution.
Track and analyze account-level KPIs – including volume growth, value mix, customer retention and overall account performance – reporting regularly to RBDM.
Identify and pursue growth opportunities within accounts through menu expansion, product innovation and long-term partnership initiatives.
Ensure timely resolution of customer issues and escalations, maintaining strong, trust-based relationships with key account stakeholders
Develop and maintain account-level Joint Business Plans (JBPs) with clear volume, investment and growth targets, reviewed periodically with RBDM.
Ensure compliance with agreed contract terms, pricing and trade-term policies across key accounts, escalating deviations to RBDM in a timely manner.
Monitor competitor activity and market intelligence within the QSR/chain segment, and proactively recommend counter-strategies to RBDM.
Coordinate with Finance on account-level credit, collections and contract terms to safeguard NFL's commercial exposure.
Track and manage the account-level trade investment/budget, ensuring spend is activity-based and delivers measurable ROI.
Provide accurate, timely demand inputs for key accounts into the FSD S&OP cycle, in coordination with the Revenue Planning Manager (FSD).
Escalate account-specific risks (contract renewal, competitor encroachment, service issues) to RBDM with recommended mitigation plans.
Background Requirements
Education: Graduate
Experience: : 4-6 years relevant experience preferred.
Location: Lahore
National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.
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