Job Description
We are looking for an experienced Google Ads Specialist to manage and scale high-performing campaigns across Google Search, Display, YouTube, Shopping, and Performance Max for USA & Canada markets. The ideal candidate should have strong expertise in Google Ads automation, GMC (Google Merchant Center), GA4 tracking, conversion optimization, and performance troubleshooting for large-scale campaigns.
Job Responsibilities
- Plan, launch, and optimize Google Ads campaigns targeting US & Canadian audiences.
- Manage Search, Display, YouTube, Shopping, and Performance Max campaigns.
- Handle Google Merchant Center feeds, product diagnostics, feed optimization, and policy troubleshooting.
- Improve CTR, CPC, CPA, ROAS, and conversion rates through data-driven optimization.
- Monitor campaign learning phases, audience signals, geo-targeting, and budget scaling strategies.
- Set up and maintain accurate conversion tracking using Google Ads, GTM, and GA4.
- Analyze low-conversion issues, funnel drop-offs, tracking gaps, and performance fluctuations.
- Create remarketing and audience segmentation strategies.
- Conduct A/B testing for ad creatives, landing pages, bidding strategies, and offers.
- Generate performance reports with actionable insights and scaling recommendations.
- Stay updated with Google Ads AI automation, Performance Max updates, and North American market trends.
Skills Required
- Strong experience with:
- Google Ads
- Performance Max
- Google Merchant Center (GMC)
- GA4 & GTM
- YouTube Ads
- Search & Shopping Campaigns
- Understanding of US/Canada student behavior and academic seasonality.
- Experience handling large product feeds and campaign scaling.
- Strong knowledge of:
- Conversion tracking
- Audience targeting
- Remarketing
- Feed optimization
- Landing page CRO
- Budget scaling strategies
- Ability to troubleshoot:
- GMC feed issues
- Low conversion rates
- Tracking mismatches
- Learning phase instability
- Product disapprovals
Required Qualifications
- Minimum 2+ years of Google Ads experience.
- Google Ads Certifications preferred.
- Experience managing high-budget campaigns in USD markets.
- Prior experience in EdTech, eCommerce, or student-focused platforms is a plus.
Job Experience
- Minimum 2+ years
Other Benefits
- Career growth opportunities
- Access to latest marketing tools & AI technologies
- Performance-based recognition and rewards
- Collaborative and growth-focused work environment
Job Working Hours
10 AM to 7 PM (Mon-Fri)
Job Details
| Role Level: | Mid-Level | Work Type: | Full-Time |
|---|---|---|---|
| Country: | India | City: | Lahore Pakistan ,Punjab |
| Company Website: | https://www.solutioninn.com | Job Function: | Marketing |
| Company Industry/ Sector: |
Education | ||
What We Offer
About the Company
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