We are looking for an experienced Google Ads Specialist to manage and scale high-performing campaigns across Google Search, Display, YouTube, Shopping, and Performance Max for USA Market. The ideal candidate should have strong expertise in Google Ads automation, GMC (Google Merchant Center), GA4 tracking, conversion optimization, and performance troubleshooting for large-scale campaigns.Job Responsibilities
Plan, launch, and optimize Google Ads campaigns targeting the US market.
Manage Search, Shopping, and Performance Max campaigns.
Manage GMC product feeds, pricing, and product optimization.
Resolve GMC disapprovals, feed errors, and policy issues.
Improve CTR, CPC, CPA, ROAS, and conversions.
Manage budgets, targeting, and campaign performance.
Set up conversion tracking using Google Ads, GTM, and GA4.
Analyze campaign performance and provide optimization reports.
Skills Required
Strong experience with:
Google Ads
Performance Max
Google Merchant Center (GMC)
GA4 & GTM
YouTube Ads
Search & Shopping Campaigns
Understanding of US/Canada student behavior and academic seasonality.
Experience handling large product feeds and campaign scaling.
Strong knowledge of:
Conversion tracking
Audience targeting
Remarketing
Feed optimization
Landing page CRO
Budget scaling strategies
Ability to troubleshoot:
GMC feed issues
Low conversion rates
Tracking mismatches
Learning phase instability
Product disapprovals
Required Qualifications
Minimum 2+ years of Google Ads experience.
Google Ads Certifications preferred.
Experience managing high-budget campaigns in USD markets.
Prior experience in EdTech, eCommerce, or student-focused platforms is a plus.
Job Experience
Minimum 2+ years
Other Benefits
Career growth opportunities
Access to latest marketing tools & AI technologies
Performance-based recognition and rewards
Collaborative and growth-focused work environment
Job Working Hours10 AM to 7 PM (Mon-Fri)Equal Employment OpportunitiesWe provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.
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