Lead the integrated Corporate Affairs and Public Policy and Government Affairs (PPGA) advocacy agenda for PepsiCo in Pakistan across all areas; own and drive the defense of the business with government stakeholders especially in the areas of licenses, agronomy, taxation, health/wellness, advocacy & portfolio transformation
Responsibilities
Create and implement new government advocacy platforms, campaigns and solutions as government legislation proposals enter previously ‘unchartered territory’ in Pakistan
Lead all government-related activities covering permits/licenses/approvals for the facility operations in Pakistan, across an increasing number of manufacturing facilities
Lead, counsel and coach business leaders and team members on all government advocacy in defense of PepsiCo products and businesses
Sponsor, identify and oversee external and executive communications initiatives and opportunities that drive positive perception of PepsiCo’s people, products, activities and corporate reputation in Pakistan
Lead Corporate Media Relations strategy and serve as the Pakistan’s senior-most media spokesperson
Lead Brand Media Relations, Brand PR and Social Media led communications where applicable for Pakistan
Lead, counsel and coach business leaders for interactions with media and other external stakeholders
Sponsor and oversee PwP/CSR activities in Pakistan – including NGO partnerships, private-public partnerships and internal employee volunteering initiatives -- that enhance external reputation and advance internal employee engagement
Oversee Pakistan Internal Communications agenda in support of Pakistan’s strategic priorities and OHS and Reward and Recognition objectives
As a member of the Pakistan Po1 Executive Committee, drive functional perspectives and partnerships with other business and functional leaders: be a strategic advisor to CU’s VP & GM, Pakistan Po1 CU, and Ex-Com peers
Own the seamless combination, integration and functional stewardship for the two separate functions of Corporate Communications and PPGA
Develop and lead a highly motivated team across these two integrated functions, in line with PepsiCo Career Development objectives and framework and PepsiCo Values
Provide and facilitate coaching, mentoring and professional development opportunities for direct and dotted line reports including other associates in line with Career Development plans
Qualifications
Mastery of all principles, execution, and advanced technical specialized expertise in all Corporate Communications and Public Policy/Government Affairs disciplines
15+ years of progressive experience with proven leadership track record in broad-based Corporate Communications and Public Affairs at senior level
Proven track record for developing effective stakeholder relations strategies aligned with organizational goals and business outcomes
Demonstrated experience working with CEOs, GMs, and other senior leaders in FMCG multi-brand environment
Excellent verbal and written communication skills essential, including writing experience across varied media and communications channels (speeches, news releases, internal business leaders’ communications etc.)
Previous experience in Journalism, Government, or Law considered an advantage
Strong business acumen and ability to understand businesses at both strategic and tactical level
Proven ability to quickly understand and address complex issues; to work collaboratively with others across business units, functional departments, geographies and disciplines: to work on multiple tasks: to work with a very high degree of independence
Proven ability to collaborate with business partners outside the organization (customers, franchise partners etc.)
Proven strategic planning and project management capabilities
Strong judge of talent, with an emphasis on hiring/ developing high performance teams
Fluency in Urdu and English
Education Qualifications:
Bachelor’s degree in journalism, public relations, policy/law, communications, or a related field of study essential
Master’s degree in Business Administration, Communications, Policy/Law, or a related field of study, preferred
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