Business Development Manager

Company: WADIC
Location: College Road, Township, Lahore
Employment Type: Full-Time
Shift: Night Shift (9:00 PM – 6:00 AM PKT)

About the Role

WADIC is looking for an experienced, dynamic, and results-driven Business Development Manager to lead and drive business growth through strategic sales initiatives, client acquisition, lead generation, and relationship management.

The ideal candidate will have 4–5 years of experience in software sales and business development, with a proven track record of acquiring international clients, generating qualified leads, managing sales pipelines, and closing B2B software deals. The candidate should have strong experience with freelancing platforms, outbound sales, LinkedIn prospecting, cold calling, and international business development.

This role requires a strategic thinker who can identify new market opportunities, develop effective sales strategies, manage the complete sales cycle, and work closely with internal teams to convert opportunities into long-term business relationships.

Key Responsibilities

Business Development & Sales Strategy

• Develop and execute effective business development strategies to achieve company revenue and client acquisition targets.
• Identify and pursue new business opportunities across international markets, particularly North America, Europe, and other global regions.
• Generate qualified leads through cold calling, email outreach, LinkedIn prospecting, networking, referrals, industry research, and other outbound channels.
• Research target markets, industries, and potential clients to identify high-value business opportunities.
• Build and manage a healthy sales pipeline from lead generation through qualification, proposal, negotiation, and deal closure.
• Develop customized sales pitches, proposals, quotations, presentations, and business solutions based on client requirements.
• Conduct discovery calls, requirement-gathering sessions, product/service presentations, and negotiations with prospective clients.
• Negotiate pricing, contracts, and service agreements while ensuring profitable and sustainable business relationships.
• Consistently achieve or exceed monthly, quarterly, and annual sales targets.

Client Acquisition & Relationship Management

• Build and maintain strong, long-term relationships with prospective and existing clients.
• Understand clients' business challenges, objectives, and technology requirements and recommend suitable software solutions.
• Manage the complete client acquisition process and ensure a professional experience throughout the sales cycle.
• Maintain regular communication and timely follow-ups with prospects and clients.
• Identify opportunities for upselling, cross-selling, repeat business, and long-term partnerships.
• Coordinate client onboarding and ensure smooth handover of closed projects to the relevant internal teams.
• Maintain a high level of customer satisfaction and support long-term account growth.

Freelancing Platform Management

• Manage and optimize company profiles on Upwork, Fiverr, Freelancer, and other relevant freelancing platforms.
• Develop and implement effective bidding strategies to maximize project acquisition and proposal conversion rates.
• Research available projects and identify opportunities aligned with WADIC's technical capabilities and business goals.
• Prepare compelling, customized proposals that clearly communicate WADIC's value proposition.
• Manage communication with prospects on freelancing platforms and convert opportunities into qualified sales conversations.
• Track bidding performance, proposal success rates, project acquisition, and platform-generated revenue.
• Analyze market trends and competitor activity to continuously improve bidding and client acquisition strategies.

Sales Pipeline & Performance Management

• Maintain accurate and up-to-date sales pipelines using CRM and sales management tools.
• Monitor key sales metrics, including lead generation, qualification, conversion rates, deal value, sales cycle, and revenue.
• Prepare regular sales reports, forecasts, pipeline updates, and performance analyses for management.
• Identify bottlenecks within the sales process and implement strategies to improve conversion rates.
• Establish and monitor KPIs for business development activities.
• Use sales data and market insights to make informed business development decisions.

Market Research & Growth

• Conduct ongoing market research to identify emerging industries, technologies, customer needs, and business opportunities.
• Monitor competitors, market trends, pricing strategies, and changes within the software development industry.
• Identify new geographic markets, industries, and customer segments for business expansion.
• Develop strategies to position WADIC competitively within target markets.
• Provide management with insights regarding market demand, customer feedback, competitor activities, and potential growth opportunities.

Cross-Functional Collaboration

• Work closely with Marketing, Software Development, Project Management, and other internal teams to align sales opportunities with business capabilities.
• Collaborate with technical teams to understand project requirements and prepare accurate proposals and estimates.
• Communicate client expectations and requirements clearly to internal teams.
• Ensure smooth transition of won deals from sales to project execution.
• Share customer feedback and market insights to support improvements in services, products, and sales strategies.
• Contribute to the development and improvement of sales processes, tools, and business development practices.

Team & Process Leadership

• Take ownership of business development processes and continuously identify areas for improvement.
• Support and guide junior business development and sales team members when required.
• Help establish effective lead-generation, prospecting, follow-up, and closing processes.
• Contribute to setting sales targets, KPIs, and performance benchmarks.
• Promote a results-oriented and client-focused sales culture within the organization.

Qualifications & Requirements

Education

• Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, or a related field.
• A relevant professional certification in sales, marketing, or business development will be considered an advantage.

Experience

• 4–5 years of proven experience in Business Development, B2B Software Sales, IT Sales, or a similar role.
• Demonstrated success in lead generation, client acquisition, sales pipeline management, negotiation, and deal closure.
• Proven track record of meeting or exceeding sales targets.
• Hands-on experience with Upwork, Fiverr, Freelancer, or similar freelancing platforms is highly desirable.
• Experience working with international clients, preferably from North America, Europe, or other global markets.
• Experience selling custom software development services, SaaS products, IT solutions, or technology services is preferred.

Skills & Competencies

• Strong understanding of B2B sales, consultative selling, and business development strategies.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Strong client acquisition and relationship management abilities.
• Ability to understand technical and business requirements and translate them into compelling software solutions.
• Strong cold-calling, email outreach, LinkedIn prospecting, and lead-generation skills.
• Proficiency in CRM systems, sales automation tools, lead management platforms, and reporting tools.
• Strong proposal writing and presentation skills.
• Excellent analytical, organizational, and problem-solving abilities.
• Strong negotiation and closing skills.
• Ability to manage multiple opportunities and sales cycles simultaneously.
• Self-motivated, target-oriented, and capable of working independently.
• Strong leadership, ownership, and decision-making skills.
• Ability to work effectively in a fast-paced and performance-driven environment.

Preferred Qualifications

• Experience selling SaaS products, custom software development services, web/mobile applications, or subscription-based software solutions.
• Understanding of software development methodologies, including Agile and Scrum.
• Experience managing or mentoring business development/sales team members.
• Strong understanding of international B2B software markets.
• Experience with LinkedIn Sales Navigator and modern outbound sales tools.
• Familiarity with lead-generation platforms, email automation, CRM systems, and sales intelligence tools.
• Established network of international technology clients is a plus.
• Experience developing strategic partnerships and referral networks is an advantage.