Business Development Executive

Role Overview

We are seeking a motivated and results-driven Business Development Executive to join our Sales team. This role is responsible for generating, nurturing, and qualifying B2B leads on LinkedIn to drive meaningful conversations, book meetings, and support the sales pipeline. The ideal candidate thrives in a target-driven environment, has strong LinkedIn expertise, and can effectively represent the company while building long-term relationships.

Key Responsibilities

• Generate and qualify B2B leads through LinkedIn organic outreach and Sales Navigator.

• Identify target accounts, decision-makers, and buyer personas aligned with Ideal Client Profiles (ICPs).

• Execute personalized LinkedIn connection requests and follow-up messaging sequences.

• Engage, nurture, and qualify prospects through conversations and content touchpoints.

• Conduct initial discovery calls/conversations to understand client needs, pain points, and buying intent.

• Schedule qualified meetings and coordinate smooth handover to senior sales or leadership.

• Maintain accurate CRM records and manage the sales pipeline effectively.

• Support creation of proposals, pitch decks, and follow-ups to progress deals.

• Track outreach performance (acceptance, replies, meetings) and continuously optimize messaging.

• Represent the company professionally on LinkedIn while building long-term client relationships.

Required Skills & Experience

Must-Have (Non-Negotiable):

• Hands-on experience in LinkedIn lead generation and outreach (Sales Navigator).

• Strong written communication skills for personalized messaging and follow-ups.

• B2B sales mindset with ability to qualify leads and book meetings.

• Basic understanding of sales pipelines, CRM usage, and follow-up discipline.

• Consistency, self-motivation, and comfort working with targets and KPIs.

Good-to-Have:

• Experience selling IT services, SaaS, or B2B consulting solutions.

• Familiarity with sales qualification frameworks (BANT, MEDDIC, ICP-based selling).

• Exposure to proposal support, pitch decks, or deal follow-ups.

• Understanding of content-led selling on LinkedIn (posts, comments, engagement).

• Experience working with international clients or global markets.

Trainable After Joining:

• Product knowledge, industry verticals, and internal sales processes.

Experience & Background:

• 2-3 years of experience in B2B sales or lead generation.

• Industry/domain: Software Development preferred.

Soft Skills & Behavioral Traits

• Strong communication and conversational skills (clear, professional, persuasive).

• Relationship-building mindset with patience for long B2B sales cycles.

• Self-discipline and consistency in daily outreach activities.

• Resilience and emotional maturity to handle rejection or non-responses.

• Active listening skills to understand client needs before pitching.

• Curiosity and willingness to learn about new industries, products, and sales approaches.

• Time management and prioritization in a target-driven environment.

• Ownership mindset with accountability for leads, follow-ups, and outcomes.

• Adaptability to refine messaging based on feedback and results.

• Professional online behavior representing the company brand on LinkedIn.

Deal Breakers

• Copy-paste or spammy LinkedIn outreach with no personalization.

• Inability to write clear, professional, and error-free LinkedIn messages.

• Fear of outreach, follow-ups, or initiating sales conversations.

• Inconsistency in daily outreach or follow-up discipline.

• No understanding of B2B sales flow (lead qualify meeting handover).

• Resistance to using CRM or updating records.

• Poor listening skills — pitching before understanding client needs.

• Unprofessional behavior on LinkedIn (over-selling, aggressive tone, or brand misuse).

• Low accountability for targets, pipeline ownership, or missed follow-ups.

• Focus on number of connections instead of meaningful conversations and meetings.

• Avoids metrics (reply rate, booking rate, conversion) and blames tools without experimenting.

• Shows no curiosity about the product, ICP, or market.