Retail Marketing Manager

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• Job details
  
  

Job Information

• Industry Retail
• Date Opened 02/09/2026
• Salary Above 45000
• Job Type Full time
• City Calicut
• State/Province Kerala
• Country India
• Zip/Postal Code 673014
  
  

Job Description

At MYOP (Make Your Own Perfume), we’re redefining the fragrance experience with India’s first perfume bar, over 50+ stores nationwide, and a growing international presence. Our retail spaces aren’t just points of sale — they’re immersive brand experiences.

We’re looking for a Retail Marketing Manager to lead strategies and activations that make our stores unmissable, our customers engaged, and our brand unforgettable.

What You’ll Do

• Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.
• Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.
• Work closely with mall marketing teams to create joint promotional opportunities.
• Coordinate BTL activations, sampling drives, and in-store events.
• Lead visual merchandising plans in alignment with brand guidelines.
• Partner with the influencer marketing team for on-ground collaborations.
• Track ROI for all retail marketing initiatives and optimise for performance.
  
  

Requirements

What We’re Looking For

• 5–6 years of experience in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred).
• Strong understanding of in-store activations, mall partnerships, and BTL strategies.
• Proven ability to manage multi-location campaigns and work cross-functionally.
• Excellent vendor negotiation, budgeting, and project management skills.
• Creative mindset with a results-driven approach.
  
  

Benefits

PF

ESI

Health Insurance

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