Nestasia-VP Performance Marketing

NEW LEAF RETAIL TECHNOLOGIES PVT. LTD.

JOB DESCRIPTION

Job title VP – PERFORMANCE MARKETING

Location Kolkata, INDIA

Reports to DIRECTOR

Nestasia is looking for a VP - Performance Marketing who will have the end-to-end responsibility for building and

delivering a predictable and scalable customer acquisition strategy. The VP – Performance Marketing has to

spearhead the marketing strategies and be able to plan and execute those while supporting a team.

Nestasia aims to provide a very wide assortment of new and unique products to customers at affordable prices. The

VP – Performance Marketing has to be an expert in building revenue, traffic and an audience using paid advertising

methods.

Duties and responsibilities

• Creating and executing a strong performance marketing strategy & execution plan

• Own the strategy for all media: paid search, paid social and organic campaigns (AdWords, Facebook, LinkedIn, SEO) spanning EMEA markets, from conception to execution.

• Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns.

• Developing and managing digital prospecting and remarketing campaigns

• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.

• Drive optimization plans through analysis of large data sets.

• Advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization.

• Be the point of contact with our digital media agency.

• Lead, motivate and grow the team and share expertise to improve and better the growth of the brand

Desired Candidate Profile

• Excellent communication and analytical skills

• Should have attention to details

• Should have good work ethics and calm attitude

• 4-6 years performance marketing experience where D2C performance management activities have been managed.

• Worked on high budget (100 Cr+) brands

• Ability to work with multiple stakeholders/ external agencies

• Digital media understanding, planning and evaluation

• Strong creative sensibilities

• High ownership and passion

• Experience working on multiple projects and managing tight timelines