Global Campaign Programme Senior Associate

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firms services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firms brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firms products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.

Skills

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Respond effectively to the diverse perspectives, needs, and feelings of others.
• Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
• Use critical thinking to break down complex concepts.
• Understand the broader objectives of your project or role and how your work fits into the overall strategy.
• Develop a deeper understanding of the business context and how it is changing.
• Use reflection to develop self awareness, enhance strengths and address development areas.
• Interpret data to inform insights and recommendations.
• Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firms code of conduct, and independence requirements.
  
  

The Global Campaign team within the GMO develops data-driven integrated marketing strategies to build awareness, relationships, pipeline and market share. The selected senior associate to work closely with the Global Campaigns Programme Leader to support a number of key areas that will work across the different teams and marketing campaigns. This role will work with budgets, planning, reporting, team efficiencies and global contractor administration to create best in class campaign frameworks

Demonstrating Proven Record Of Success In

• Executing integrated global multi channel marketing campaigns, being an active practitioner in using marketing technology as part of this and prior experience in delivering training programmes and reporting using marketing technology to showcase campaign performance and ROI;
• Delivering complex projects to schedule and achieving desired results, in liaison with the wider business;
• Working closely with global marketers to understand campaign execution plans, responsible for creating reporting, presentations and newsletters to help showcase the team activity;
• Supporting the Global Campaign Programme Leader in planning and training initiatives across the campaign team including but not limited to budgeting, capacity planning, process workflows and designing multi channel marketing campaign playbooks and blueprints;
• Driving innovation around email and automated marketing and ensure key information is shared globally and across our network of member firms;
• Supporting project managing ad hoc initiatives across a mix of multiple proposition areas with a deep understanding of a range of multi channel marketing campaigns at a global level;
• Demonstrating attention to detail and an analytical flair with project management experience;
• Working with international teams with strong stakeholder management skills; and
• Understanding of relevant legislation and industry best practice.
  
  

Qualification: Any graduate/Post graduate with 5+ years experience but the ideal candidate should have substantial experience delivering complex multi channel campaigns, preferably within a professional services or technology environment.

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