Performance Marketing Specialist

Job Title: Performance Marketing Specialist (Google, LinkedIn & Meta Ads)

Requirements

• 3–5 years of experience in performance marketing with proven success in Google Ads, LinkedIn Ads, and Meta Ads.
• Expertise in audience segmentation, media buying, campaign optimization, and funnel strategy.
• Strong knowledge of Google Ads Editor, Google Tag Manager, Meta Business Suite, and GA4.
• Proficient in ad copywriting, creative briefing, and collaboration with design teams.
• Excellent analytical, project management, and communication skills.
  
  

• Google Ads Campaigns
• Plan, execute, and optimize campaigns across Search, Display, YouTube, Shopping, and Performance Max.
• Conduct keyword research, build audience targeting, and run A/B tests on ad copy and extensions.
• Set up conversion tracking, enhanced conversions, and remarketing using Google Tag Manager.
• Monitor and report on campaign performance metrics including CTR, CPC, conversion rate, and ROAS.
• LinkedIn Ads (B2B Focus)
• Create and manage Sponsored Content, Lead Gen Forms, Message Ads, and Text Ads targeting decision-makers.
• Develop and manage job-title, industry, company-size, and ABM-based targeting strategies.
• Optimize lead generation campaigns to reduce CPL and improve lead quality.
• Align LinkedIn campaigns with sales goals and B2B funnel stages.
• Meta Ads (Facebook & Instagram)
• Manage campaigns across Traffic, Engagement, Conversions, Lead Generation, and Retargeting objectives.
• Create and test custom audiences, lookalike audiences, and interest/behavior-based targeting.
• Optimize creatives, placements, and bidding strategies for campaign effectiveness.
• Track performance through Meta Events Manager and troubleshoot pixel tracking issues.
• Analytics & Reporting
• Develop real-time dashboards using GA4, Looker Studio, and platform-native tools.
• Generate weekly and monthly reports with insights and recommendations.
• Conduct full-funnel analysis and multi-channel attribution modeling.
• Use data to guide budget allocation and scaling decisions.
• Analytics & Reporting
• Develop real-time dashboards using GA4, Looker Studio, and platform-native tools.
• Generate weekly and monthly reports with insights and recommendations.
• Conduct full-funnel analysis and multi-channel attribution modeling.
• Use data to guide budget allocation and scaling decisions.
• Campaign Strategy & Execution
• Plan and execute full funnel paid campaigns aligned with business objectives.
• Coordinate with creative, content, and web teams to develop ad assets and landing pages.
• Forecast budgets, manage spends, and adjust campaigns to meet KPIs and ROI goals.
• Maintain testing frameworks and implement continuous optimizations.