Growth Strategy And Analyst

We are looking for a Growth Strategy & Analyst to drive data-backed growth initiatives for CoFee, our in-house SaaS product that simplifies fee collection and financial management for businesses.

This role sits at the intersection of product, marketing, sales, and business strategy. You will analyse the end-to-end growth funnel, identify opportunities for optimisation, and translate data into actionable strategies that improve customer acquisition, conversion, retention, and revenue growth.

What You Will Do

• Analyse the complete customer growth funnel, from lead generation and acquisition to conversion, product adoption, and retention.
  

• Evaluate marketing campaign performance, acquisition channels, customer acquisition costs, and ROI to identify optimisation opportunities.
  

• Analyse sales pipelines, conversion rates, and funnel drop-offs to identify bottlenecks and recommend improvements.
  

• Track product usage, customer behaviour, and engagement metrics to identify opportunities for improving adoption and retention.
  

• Develop data-driven growth strategies to improve customer acquisition, sales effectiveness, and overall business performance.
  

• Build dashboards, monitor key business KPIs, and provide actionable insights to support decision-making.
  

• Collaborate with marketing, sales, product, and leadership teams to implement growth initiatives and measure their impact.
  

• Identify market trends, customer segments, and new growth opportunities to support business expansion.
  

What We Are Looking For

• 3–5 years of experience in Growth Analytics, Growth Strategy, Business Analytics, Revenue Operations, or related roles.
  

• Strong understanding of marketing analytics, sales funnels, customer acquisition, and conversion optimisation.
  

• Experience analysing business performance and translating insights into actionable growth strategies.
  

• Proficiency in Excel/Google Sheets and working knowledge of SQL and data visualisation tools such as Power BI, Tableau, or Looker Studio.
  

• Familiarity with growth metrics such as CAC, LTV, conversion rates, retention, churn, and ROI.
  

• Strong analytical thinking, problem-solving skills, and business acumen.
  

• Ability to collaborate with cross-functional teams and communicate insights effectively.
  

Good to Have

• Experience working with B2B SaaS products or technology-driven businesses.
  

• Familiarity with CRM and product analytics tools such as HubSpot, Salesforce, Google Analytics, Mixpanel, or Amplitude.
  

• Experience with growth experiments, funnel optimisation, and go-to-market strategies.