Creative Director - Creative Communications On Air Promos Malayalam

* Key Responsibilities

• Ideate, conceptualize, visualize, write, produce, direct, and edit unique on-air promos for all content across the Malayalam Business network
• Ensure promos deliver fresh creative perspectives and consistently stay ahead of the competition
• Infuse local flavor and Malayalam cultural sensibilities into campaigns to ensure relevance and audience connect
• Maintain high creative and production standards, aligning with the channel’s philosophy, and delivering campaigns on time and within budget
• Collaborate with content teams to develop impactful briefs and campaign ideas that maximize engagement
• Strategize and generate creative promo concepts to keep audiences excited and anticipating episodes
• Define and execute the channel’s visual identity through packaging and graphical elements
• Partner with Marketing and Strategy teams to deliver region-specific campaigns tailored for local audiences
• Produce showreels, AVs, and flash presentations as needed for internal and external stakeholders
• Foster creativity, innovation, and collaboration within the team, providing leadership and mentorship to the OAP and Graphics functions

* Skills & Attributes for success

• Strong creative vision with the ability to craft compelling narratives through promos and packaging
• Deep understanding of Malayalam culture, audience sensibilities, and regional entertainment preferences
• Expertise in promo ideation, direction, and editing, with strong visual and storytelling instincts
• Proven ability to lead creative teams, inspire innovation, and mentor talent
• Strong collaboration skills to work seamlessly with content, marketing, and strategy functions
• Ability to deliver high-quality creative output under tight timelines and budgets
• Agility to adapt to changing trends and competition dynamics, while driving differentiation

* Preferred Education & Experience

• Graduate or postgraduate degree in Mass Communication, Media, or related creative field.
• 20+ years of experience in on-air promotions, creative direction, or content packaging, preferably within television or entertainment.
• Malayalam language proficiency is mandatory.
• Proven track record in conceptualizing and delivering high-impact campaigns for GEC or regional channels.
• Hands-on experience in promo direction, editing, and graphics supervision.
• Prior leadership experience in managing creative and graphics teams is strongly preferred.