SEO Analyst | Freelance (Work From Home - Kannur) (225-831)

An exciting opportunity awaits a seasoned SEO Analyst to join our team on a freelance basis, working from home in Kannur. The ideal candidate will leverage their expertise in search engine optimization to boost online visibility and drive organic traffic to our digital platforms. If you revel in the challenge of analyzing websites for improvements and have a knack for identifying and implementing strategies to increase site rankings, this role is made for you. You will work remotely, collaborating with cross-functional teams, utilizing analytical skills to provide actionable insights and strategies. We are looking for a self-starter with an eye for detail, who can work independently, meeting deadlines and achieving set targets, all while benefiting from the flexibility of working from home.

Responsibilities

• Conduct detailed keyword research to inform content creation and optimization strategies.
• Analyze competitors to understand market trends and capitalize on opportunities for improvement.
• Develop and execute successful SEO strategies to improve search engine rankings.
• Perform thorough SEO audits of websites and implement the necessary changes.
• Collaborate with content producers to ensure SEO best practices are incorporated.
• Monitor, analyze, and report on website traffic, rankings, and sales performance regularly.
• Optimize on-page elements including meta tags, titles, and internal linking structures.
• Stay updated with the latest industry trends to ensure SEO strategies are aligned accordingly.
• Work closely with web developers to recommend technical SEO improvements.
• Create and implement link-building strategies to enhance domain authority.
• Utilize analytics tools to gather and evaluate web analytics data for decision making.
• Develop detailed and clear monthly reports to illustrate SEO performance and future strategies.

Requirements

• Proven experience as an SEO Analyst or similar digital marketing role.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Excellent understanding of search engine optimization and web analysis tools.
• Strong analytical, strategic, and problem-solving skills with a keen eye for details.
• High proficiency with SEO tools like Google Analytics, SEMrush, and Moz.
• Ability to work independently and meet deadlines in a remote work environment.
• Exceptional communication skills, both written and verbal, for effective collaboration.