Performance Marketing Lead

About Biz4Group

At Biz4Group, we provide high-end IT services and AI solutions to a sophisticated US-based clientele. We are looking for an Operations Associate who understands that a world-class service delivery team requires a world-class operational environment. You will optimize our workplace using AI and automation to ensure it supports the high-velocity, 24/7 nature of the global IT service industry. This role is ideal for a tech-savvy professional eager to implement AI-driven efficiencies in workplace management and resource planning.

About The Role

We are seeking a lead to manage paid acquisition for Biz4Group and our

clients’ product portfolios. You will own the strategy for B2B lead gen and B2C app growth,

focusing on high-intent US audiences.

Key Responsibilities

• Execute end-to-end paid strategies across LinkedIn, Google Ads (Search/UAC), and Meta.
• Lead App Growth initiatives, specifically managing App Install campaigns and product-led growth funnels.
• Own CRO (Conversion Rate Optimization) experimentation to improve landing page and app store performance.
• Design performance marketing "retainer" packages as a service offering for Biz4Group clients.
• Utilize AI tools for audience segmentation, predictive budget optimization, and ad creative testing.
• Implement server-side tracking to ensure 100% attribution across the B2B and B2C lifecycle.
• Manage high-value monthly spends, optimizing for SQLs and App Retention metrics.
• Conduct competitor research within the US IT and SaaS landscapes to pivot bidding strategies.
• Analyze daily performance data to reconcile spend against lead quality and CAC.
• Mentor junior associates on technical tracking and high-scale budget pacing.
  
  

• 4-8 years in Performance Marketing;
• Experience with App Install (UAC/Meta) and SaaS growth is mandatory.