Financial Controller

About सादा / Saadaa

We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone.

#RAHOSAADAA #PEHNOSAADAA

Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks, we have grown from a 100 sq. ft. garage to now a 150+ people team within 4 years.

Role Overview

We are looking for an experienced and trustworthy Financial Controller with strong exposure to D2C and E-commerce businesses to lead and strengthen our finance function. You will build robust processes, ensure compliance, drive data-backed insights, and provide clear financial visibility to leadership while helping us scale sustainably.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Overseeing end-to-end accounting operations, payables, receivables, reconciliations, and banking.
• Preparing accurate financial statements, MIS reports, dashboards, and interpreting financial & operational data for decision-making.
• Managing budgeting, forecasting, cash flow planning, and working capital requirements.
• Ensuring statutory compliance – GST, TDS, Income Tax, ROC filings – and coordinating annual audits.
• Implementing strong internal financial controls and SOPs.
• Monitoring costs, analysing margins, unit economics, and driving profitability improvements.
• Handling vendor payments, expense approvals, and ensuring financial discipline across teams.
• Coordinating with banks, financial institutions, auditors, and regulatory bodies.
• Leading, mentoring, and growing the accounts & finance team.
• Providing financial insights, risk analysis, and E-commerce-specific reporting (CAC, LTV, ROAS impact) to support strategic decisions.
  
  

Who You Are

• Chartered Accountant (CA) preferred; MBA Finance or M.Com with relevant experience may also apply.
• 8+ years of experience in accounts and finance with strong exposure to D2C, E-commerce, retail, or consumer brands.
• Strong knowledge of Indian accounting standards, GST, TDS, and statutory requirements.
• Hands-on experience with accounting software (Tally, Zoho Books, QuickBooks, etc.), advanced Excel, and data visualization tools.
• Ability to interpret financial & business data into actionable insights.
• Excellent analytical skills, attention to detail, and problem-solving mindset.
• Proven ability to build systems and processes for scale.
• Strong leadership and team management skills.
• High integrity and sense of accountability.
  
  

WHY BE A PART OF सादा / SAADAA?

• Do you feel out of place in a world full of unnecessary complexities?
• Do you find joy in little things?
• Are you an avid reader with a curiosity for understanding how things work and how we got here?
• Do you believe life is simple and people around you are focusing on the wrong things?
• Are you excited by the idea of learning new things or solving problems with the simplest solutions?
  
  

If the answer to all the above questions is yes, you are in the right place.

The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption.

We at सादा / SAADAA believe simplicity with better basics is the way to live a fulfilling life.

WHAT DO WE OFFER?

• A team of empathetic problem solvers
• The Right Compensation
• Growth path to becoming a leader
• An opportunity to drive meaning with products
• A culture of continuous learning
• Freedom: freedom to explore, fail, and learn

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