Digital Marketing Specialist

About सादा / Saadaa

We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone. Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. From a 100 sq. ft. garage to a 150+ people team in just 4 years — we are just getting started.

Role Overview

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns that drive customer acquisition, revenue growth, and brand visibility across digital platforms. This role requires a strong understanding of performance marketing, audience targeting, campaign optimization, analytics, and consumer behavior.

You will work closely with the creative, content, retention, and performance teams to scale campaigns efficiently while ensuring alignment with the brand voice and business objectives.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Plan, execute, and optimize paid marketing campaigns across Meta, Google, YouTube, and other digital platforms.
• Monitor and improve campaign performance metrics such as ROAS, CPA, CTR, CPC, CPM, and conversion rates.
• Manage audience targeting, retargeting, funnel optimization, and customer acquisition strategies.
• Coordinate with the creative and content teams for ad creatives, landing pages, and campaign assets.
• Analyze campaign data, customer behavior, and website performance to generate actionable insights.
• Conduct competitor analysis and identify new growth opportunities, audience segments, and scaling strategies.
• Assist in budget planning, allocation, and performance forecasting for digital campaigns.
• Work closely with retention and CRM teams to improve customer lifecycle marketing.
• Maintain campaign reports, dashboards, tracking sheets, and marketing documentation.
• Stay updated with the latest digital marketing trends, platform updates, and performance strategies.
  

• 2–5 years of experience in digital marketing, performance marketing, or growth marketing roles.
• Strong understanding of Meta Ads, Google Ads, YouTube Ads, and digital acquisition funnels.
• Analytical thinker with a strong performance-driven mindset.
• Comfortable handling multiple campaigns and coordinating with cross-functional teams.
• Strong communication, problem-solving, and execution skills.
• Highly proactive, detail-oriented, and data-driven.
• Able to identify growth opportunities and optimize campaigns efficiently.
  

• Graduation in Marketing, Business Administration, Engineering, Technology, or a related field.
• Hands-on experience with Meta Ads Manager and Google Ads is mandatory.
• Basic understanding of Google Analytics, Shopify analytics, and tracking tools.
• Comfortable using Google Sheets, dashboards, and reporting tools.
• Strong verbal and written communication skills.
• Experience in D2C, fashion, lifestyle, or consumer brands will be preferred.
  

• Do you feel out of place in a world full of unnecessary complexities?
• Do you find joy in little things?
• Do you believe simplicity is underrated?
  
  

• A team of empathetic problem solvers
• Fast growth and learning opportunities
• Ownership and real impact
• A culture of continuous learning
• Freedom to explore, fail, and grow