General Manager - Ethanol PSS08132

About The Company

Operating across beverage production, distillation, biofuel solutions, and international trade, the organization maintains a strong presence in domestic and global markets. Its growth strategy is driven by strategic collaborations, regulatory adherence, and market expansion, supported by a diversified portfolio of industrial alcohols, renewable fuel solutions, and international business operations.

Position Overview

The General Manager – ENA, Ethanol, Overseas Sales role exists to drive domestic and international sales, business development, revenue growth, and strategic partnerships across the ENA, ethanol, and overseas portfolio. This leadership position reports directly to the Directors and is critical for market expansion, pricing strategy, and leading high-performance sales teams.

Key Responsibilities

• Manage domestic sales targeting oil marketing companies (OMCs) and industrial clients, including tender participation, pricing negotiations, and contract finalization.
• Coordinate with production and supply chain teams to ensure timely dispatch and optimal capacity utilization.
• Monitor market trends, competitor activity, and regulatory changes impacting sales performance.
• Develop and execute short-term and long-term sales strategies for ENA and ethanol segments.
• Drive topline and margin growth through new customer acquisition, market expansion, and optimized pricing strategies.
• Identify new domestic and international markets for ethanol, ENA, and spirits.
• Prepare annual business plans, sales forecasts, and revenue budgets aligned with organizational goals.
• Lead export strategy across global markets, including identifying and onboarding international distributors, buyers, and agents.
• Ensure compliance with export regulations, excise norms, customs, and international trade laws.
• Represent the company at international trade fairs, exhibitions, and buyer meets to enhance market presence.
• Ensure adherence to state excise policies, ethanol blending programs, and export regulations through active liaison with government authorities and trade bodies.
• Build, mentor, and lead a high-performing sales and export team by setting clear KPIs, sales targets, and conducting regular performance reviews.
  
  
  

• Education: MBA / PGDM in Sales, Marketing, International Business, or equivalent; Engineering/Science background preferred, with chemical or distillery exposure advantageous.
• Experience: 15–25 years in alcohol, distillery, ethanol, or allied industries with a proven track record in senior leadership roles managing large sales volumes and export portfolios.
• Leadership: Experience leading high-performance sales teams and managing stakeholder relationships at executive levels, reporting directly to Directors.
• Technical Expertise: Strong knowledge of ENA, ethanol, bulk spirits, export sales, international trade, excise laws, and ethanol blending policies.
• Soft Skills: Strategic thinker with strong execution capability, excellent negotiation, contract management, pricing skills, and effective communication and stakeholder management abilities.
  
  
  

• Lead a critical business segment with direct impact on domestic and international revenue growth.
• Drive strategic market expansion and innovation within a dynamic and regulated industry.
• Manage and develop a high-performing sales and export team with significant leadership scope.
• Engage with global markets and international trade, enhancing professional visibility and influence.
• Operate at the intersection of regulatory compliance and commercial strategy, shaping industry practices.