Marketing Lead

Marketing Lead – ZEVO App

Location: Indore

Employment Type: Full-Time

About ZEVO

ZEVO is a parent-tech and family-tech startup, leveraging technology, science, and expert-backed content to help parents raise confident, skilled, and future-ready children. With customized milestones, structured learning habits, and real-world skill-building, ZEVO is revolutionizing modern parenting.

As CMO, you will lead ZEVO’s marketing and growth strategy, build a high-impact team, and create a data-driven acquisition funnel to drive user engagement, retention, and revenue growth.

Key Responsibilities

• Go-to-Market (GTM) Strategy & Growth Execution
• Develop and execute ZEVO’s full-funnel marketing strategy across organic, paid, and partnership channels.
• Own user acquisition, engagement, and retention metrics, optimizing for high LTV (Lifetime Value) users.
• Create multi-channel campaigns that align with ZEVO’s growth roadmap, leading to 50,000+ paid users.
• Define target audience personas and position ZEVO as an essential parenting solution.
• Brand & Positioning Leadership
• Drive the evolution of ZEVO’s brand narrative—parenting with a plan, not chance.
• Ensure consistent brand messaging across social media, content, PR, influencer marketing, and paid ads.
• Establish ZEVO as a thought leader in parenting tech through content, PR, and community engagement.
• Oversee video, performance ads, and social storytelling that make ZEVO aspirational yet accessible.
• Digital & Performance Marketing
• Optimize Meta, Google, YouTube, OTT, and influencer campaigns for app downloads and paid conversions.
• Drive App Store Optimization (ASO) & SEO to maximize organic discoverability.
• Execute high-converting paid ads across multiple platforms, optimizing ROAS & CAC.
• Utilize CRM, email marketing, WhatsApp marketing, and retargeting strategies for conversion growth.
• Community & Influencer Marketing
• Build an active parenting community through engagement-driven content & forums.
• Partner with top influencers, mommy bloggers, and family-focused creators to drive credibility.
• Lead ambassador programs for user-driven referrals and advocacy.
• Establish strategic partnerships with schools, parenting experts, and educators.
• Marketing Operations & Team Leadership
• Hire, develop, and manage a high-performance marketing team (content, performance, social, CRM, PR).
• Set up a data-driven marketing stack, leveraging analytics to track performance & optimize funnels.
• Build marketing automation processes for scaling customer acquisition & engagement.
  
  

Who You Are

Growth-Driven: You have a proven track record in growth marketing, ideally in D2C apps, SaaS, or subscription-based businesses.

Data-Centric: You analyze every move, optimize for ROI, retention, and LTV, and love A/B testing.

Brand Builder: You can take ZEVO from a startup to a household name with powerful positioning & messaging.

Team Leader: You know how to scale marketing teams, hire top talent, and build structured execution plans.

Customer-First: You understand parents’ pain points and decision-making triggers—and can craft compelling narratives.

What You Bring

5-8 years of marketing experience, ideally in consumer tech, subscription-based businesses, or edtech/parent-tech.

Expertise in growth marketing, digital advertising, influencer marketing, PR, and community building.

Proven success in leading app-based acquisition & conversion strategies.

Deep knowledge of SEO, ASO, CRM, lifecycle marketing, and marketing automation.

Experience in scaling marketing teams, hiring, and managing budgets effectively.

Why Join ZEVO?

Be part of a mission-driven startup revolutionizing modern parenting.

Lead the charge in making ZEVO the go-to parenting app in globally.

Work with an ambitious, high-growth team that values creativity, ownership, and data-driven execution.

---