Analyst Digital Marketing

About Us

Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.

Our Values

• Data driven: Data decides, not egos
• Courageous: We take risks and challenge the status quo
• Innovative: Were constantly learning, creating, and adapting
• Lean: We focus on customers, using lean testing to learn how to serve them best
• Humble: Past success is not a guarantee of future success

About the Role

As a Digital Marketing Analyst, you will manage and optimize Google Ads campaigns, analyze performance data, and collaborate with cross-functional teams to drive better ROAS/CPA while maintaining robust tracking and reporting practices.

What You’ll Do

• Build and optimize Google Ads campaigns, including structure, keyword research, targeting, and ad creatives.
• Conduct experiments, analyze segmented performance data, and drive improvements in CTR, conversion rate, ROAS, and CPA.
• Monitor daily metrics, identify anomalies, and address performance or tracking issues proactively.
• Use Excel and SQL to analyze large datasets and support bid/budget optimization decisions.
• Collaborate with Analytics, Product, Engineering, and market teams while ensuring strong tracking, tagging, and measurement hygiene (UTMs, GA4, conversion tracking).

What We’re Looking For

• 5–8 years of experience in performance/search marketing, including 3+ years managing Google Ads campaigns end-to-end.
• Strong knowledge of Google Ads fundamentals, bidding strategies, auction dynamics, quality score, and search query analysis.
• Data-driven mindset with the ability to define KPIs, analyze trends, and make evidence-based recommendations.
• Advanced Excel/Sheets skills and working knowledge of SQL for handling large datasets.
• Familiarity with GA/GA4, conversion tracking, and attribution basics.
• Clear communicator, comfortable sharing insights with cross-functional teams.
• Flexible to attend planned evening IST meetings to overlap with US teams.
• Leverages AI for creatives, keyword clustering, anomaly detection, real-time insights, and automated reporting to enhance strategy and efficiency.

Nice to have

• Google Ads Search certified or equivalent practical experience.
• Exposure to Microsoft Ads, Display/YouTube, or other paid channels.
• Experience with dashboarding tools (Looker Studio, Power BI, Tableau) and/or basic scripting (Python).
• Familiar with A/B testing, experimentation frameworks, and statistical fundamentals.
• Comfortable using LLM/prompting tools to enhance analysis and reporting productivity (as per policy).

Our Commitment to an Inclusive Workplace

We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.

AI Disclosure & Informed Consent

Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy.