Salesforce Marketing Cloud

Exp level : 4 to 7 Years

Location : Hyderabad (Work from office)

Key Responsibilities

• Design and develop customer journeys using Journey Builder and Automation Studio
• Build dynamic and personalized content using AMP script, SSJS, and data extensions
• Create and manage email campaigns, triggered sends, and transactional messaging
• Develop custom solutions integrating Marketing Cloud with Salesforce CRM using APIs, SSJS, and Cloud Pages
• Work with cross-functional teams (marketing, design, CRM, analytics) to implement campaign requirements
• Monitor campaign performance, troubleshoot issues, and optimize deliverability and engagement
• Manage and maintain data integrity across Marketing Cloud data extensions
• Ensure security, compliance, and best practices in handling customer data
• Contribute to the documentation of solutions, processes, and integrations
  
  

• 4 to 7 years of hands-on experience with Salesforce Marketing Cloud
• Strong proficiency in AMP script, SQL, and JavaScript/SSJS
• Experience with Email Studio, Automation Studio, Journey Builder, and Cloud Pages
• Knowledge of integrating Marketing Cloud with Salesforce Core (Sales/Service Cloud)
• Experience with REST/SOAP APIs for external integrations
• Familiarity with marketing data management, segmentation, and campaign analytics
• Salesforce certifications preferred :
• Marketing Cloud Email Specialist
• Marketing Cloud Developer
• Strong problem-solving and communication skills
• Experience working in agile environments or with marketing/CRM agencies is a plus