Job Description

  • Key Expertise Required for BTL, Brand Visibility & Activation, Events, Lead Generation Drives, Reward & Recognition Events, Multiple Stake Holder Management
  • BTL / Lead Generation Engagements: Planning Marketing Activities for lead generation for Sales and Branch Banking Channel every month.
  • Tracking of Output: Tracking output of lead generation engagements done for Sales and Branch Banking Channel.
  • To align marketing initiatives with the overall region’s monthly business plan and execute marketing activation plan for the month for the region.
  • Vendor Relationship Management : To create new marketing vendors and manage the entire vendor billing and implementation of events using these vendors
  • Brand Visibility Initiatives: Complete visibility support - In & around Branches, Explore avenues especially Government Departments / Other Avenues for Brand Visibility. All subject to laid down norms of the organization and government bodies esp. Municipal Corporation
  • Corporate Salary / NRI Banking / Privy League / Asset Products: Executing lead generation activities for the said channels to help teams generate more leads and subsequent conversions.
  • MIS Reporting: Monthly marketing reports to be shared on timely bases on the Marketing Jobs undertaken
  • Small to Mid to Large Scale Events for Existing Customers / Prospects& Reward & Recognition Programs for Employees : Design and execution of such events and results tracking
  • Strategic Alliances / Cross Promotion – To identify alliance partners and get discount offers and barter alliances for customers / prospects
  • Merchandise Solutions for all HO and Regional product campaigns: Identify merchandise and respective vendors and make merchandise according to the business plan and track conversions
  • Managing / Planning for the New Branch Launch. Planning for Pre-Launch engagements (LG + Brand Visibility) campaign & activation. Executing the main branch launch ceremony and supporting teams post the launch as well.
  • Branch & ATM hygiene check visits
  • Creative development process All creative development to be done as per brand guidelines and all regional creative’s approvals to be taken from branding team


Job Details

Role Level: Not Applicable Work Type: Full-Time
Country: India City: Hyderabad ,Telangana
Company Website: http://www.kotak.com Job Function: Marketing
Company Industry/
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