Product Manager Cross Sell And Engagement ASE

Company Description

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Job Description

As a Product Manager, you’ll own the delivery of engagement tools and cross-sell features for Sports and Casino across five brands in the ASE region (Brazil, Canada, Spain, Portugal, and Greece). Working closely with product, design, and tech teams, you’ll help millions of customers discover and enjoy our products every day and enhance their overall experience.

Key Responsibilities

• Own BAU execution and product management of engaging and gamified promotional tools, including operational QA, troubleshooting, and integration of third-party providers in coordination with Central teams.
• Support testing, experimentation, and enhancements, ensuring performance metrics and results are tracked and reported.
• Deliver Sports → Casino cross-sell product initiatives such as sliders, bet-on-swipe, GYML expansion, and other discovery features.
• Support homepage and surface-level updates, leveraging API-driven placements and modular content to drive scalable engagement and cross-sell.
• Translate requirements into user stories, prioritise the backlog and coordinate releases, and support roadmap planning by balancing engagement impact, cross-sell outcomes, and delivery constraints.
• Collaborate cross-functionally with Central P&T, Design, CRM, Player Experience, BI, and Marketing teams to deliver roadmap priorities.
• Conduct ongoing market and competitor analysis to benchmark features, guide optimizations, and ensure product competitiveness across regions.
  
  

Qualifications

Specialist skills and experience

Essential

• Demonstrated experience supporting the delivery of digital products from concept through launch and optimisation.
• Experience working on promotional engagement features and API-driven platforms within the iGaming industry.
• Strong ability to write clear, user-focused stories and acceptance criteria informed by data and insights.
• Proven problem-solving skills, using sound judgement to assess risks and trade-offs.
• Clear and collaborative communication skills when working with engineers, designers, and stakeholders.
  
  

Desirable

• Practical understanding of third-party integrations.
• Experience implementing scalable frameworks and processes to improve operations and collaboration.
• Previous background with impactful cross-sell projects.
  
  

Competencies / behaviours

• Sets clear delivery goals for own work, tracks progress against agreed measures and follows through to completion.
• Works openly with cross-functional partners, shares information clearly, and incorporates feedback to achieve shared outcomes.
• Adapts approach and priorities to respond effectively to changing requirements or insights
• Seeks feedback and reflects on outcomes to continuously improve ways of working and impact.
  
  

Additional Information

At Entain India, we do what’s right. It’s one of our core values and that’s why were taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, across any protected characteristic, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

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