Paid Social Media Executive

About The Role

We’re looking for a Paid Social Executive who can take a campaign from brief to full delivery. You will plan, launch, optimize and report on paid campaigns across Meta, LinkedIn and Google Ads, and you will own each campaign until its targets are met in full.

Key Responsibilities

Campaign planning and setup

• Understand client or business objectives (leads, sales, traffic, awareness) and turn them into a platform-wise media plan.
• Build campaigns from scratch in Meta Ads Manager, LinkedIn Campaign Manager and Google Ads, covering objectives, audiences, placements, bidding, budgets and schedules.
• Create audience strategies: custom audiences, lookalikes, retargeting, job title/industry targeting on LinkedIn, and keyword/intent targeting on Google.
• Work with the creative and content teams on ad copy, creatives and landing pages, and brief them with platform specs and best practices.
• Set up conversion tracking: Meta Pixel and Conversions API, LinkedIn Insight Tag, Google Tag Manager, GA4 and offline conversion tracking.
  
  

Campaign management and optimization

• Monitor daily delivery, pacing, spend and performance against KPIs (CPM, CTR, CPC, CPL, CPA, ROAS).
• Run A/B tests on creatives, copy, audiences and bidding strategies.
• Optimize budgets across campaigns and platforms based on performance.
• Fix issues such as ad disapprovals, learning phase problems, audience overlap and creative fatigue.
• Ensure campaigns deliver in full, with budget, impressions, clicks and leads on target by the end of the flight.
  
  

Reporting and communication

• Prepare weekly and monthly performance reports with insights and next steps.
• Present results and recommendations to internal teams and clients.
• Track lead quality and coordinate with sales or client teams on feedback.
• Keep up with platform updates, new ad formats and industry trends.
  
  

Requirements

Must have

• 1-2 years of hands-on experience running paid campaigns on at least one of Meta, LinkedIn or Google Ads.
• Experience managing campaigns end to end, from setup to optimization to reporting.
• Working knowledge of ad budgets, bidding strategies, audience targeting and conversion tracking.
• Strong analytical skills and comfort with Excel/Google Sheets and platform dashboards.
• Clear written and verbal communication.
  
  

Good to have

• Experience on more than one of the three platforms, especially LinkedIn B2B lead generation.
• Familiarity with Google Analytics 4, Google Tag Manager and Looker Studio.
• Meta Blueprint or Google Ads certifications.
• Experience with lead gen forms and CRM integrations.
• Agency experience or exposure to multiple industries and accounts.
  
  

Key Skills

Paid social strategy

• Campaign setup
• Audience targeting
• Performance optimization
• A/B testing
• Conversion tracking
• Budget management
• Reporting and insights
  
  

Information Security & ISO 27001 Compliance

Security is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.

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