Marketing Manager

Designation: Marketing Manager

Key Responsibilities

Strategic Marketing & Business Development

• Conduct market research to identify growth opportunities in existing and emerging segments across both states.
• Develop and execute regional marketing strategies aligned with sales and brand-building objectives for each product sub-division.
• Drive innovative business development initiatives to enhance market share, dealer loyalty, and brand positioning.
• Collaborate with sales teams to create region-specific campaigns based on local market dynamics and competitor insights.
• Support product launches by designing and executing effective go-to-market strategies.

Branding & Promotions

• Plan and manage ATL, BTL, and TTL activities, including dealer meets, influencer engagements (masons, contractors, fabricators), roadshows, and local exhibitions.
• Ensure adherence to Tata Steel brand guidelines while tailoring campaigns for regional effectiveness.
• Enhance retail visibility through shop branding, wall paintings, hoardings, POS materials, and other innovative on-ground initiatives.

Digital Marketing & Content Strategy

• Manage digital marketing efforts such as social media campaigns, WhatsApp marketing, dealer communication platforms, and content creation with regional influencers.
• Develop content strategies to drive product awareness, brand recall, and engagement, particularly in semi-urban and rural markets.

Vendor Management

• Identify, empanel, and manage vendors for printing, branding, events, digital media, and creative services.
• Negotiate contracts, ensure cost efficiency, and supervise timely delivery of all marketing materials.
• Regularly evaluate vendor performance to uphold quality standards.

Marketing Material Warehousing & Logistics

• Oversee warehousing, inventory management, and distribution of marketing materials across regions.
• Coordinate with logistics teams to ensure timely delivery of materials to dealer outlets, events, and promotions.
• Optimize logistics costs through efficient route planning and vendor coordination.

Budgeting & Reporting

• Prepare and manage annual marketing budgets in alignment with business goals.
• Track campaign performance, analyse ROI, and present periodic reports with actionable insights.
• Maintain detailed trackers for campaigns, vendor performance, and financial utilization.

Academic Qualifications

• MBA/PGDM in Marketing or equivalent from a reputed institution (preferred).

Work Experience

• 7–10 years of relevant marketing experience.
• Minimum 3 years in steel, building materials, cement, paints, or related industries is preferred.
• Demonstrated success in campaign execution, vendor management, and market development.

Key Performance Indicators (KPIs)

• Market share growth across product categories.
• ROI on ATL/BTL/TTL marketing activities.
• Dealer engagement and satisfaction levels.
• Reduction in marketing logistics and operational costs.
• Brand visibility metrics (reach, impressions, dealer coverage).
• Successful product launches and promotional outcomes.