Amazon is seeking a motivated, data-driven Marketing Manager to join the EU FBA Business and Development organization. This role is part of the EU FBA Marketing team that supports seller adoption and commitment across multiple FBA programs and EU marketplaces. The team works with program and regional stakeholders to execute Go-To-Market plans that translate program capabilities into seller-facing communications and drive awareness, engagement, and adoption. This role focuses on executing marketing initiatives, tracking campaign performance, and supporting delivery of marketing plans aligned to business goals.
Key job responsibilities
Execute cross-channel marketing initiatives aligned to defined Go-To-Market (GTM) strategy
Support development and execution of GTM plans including targeting, messaging, and channel execution
Track and report campaign performance including open rate, click-through rate, and conversion metrics
Monitor marketing funnel performance and recommend optimization opportunities
Coordinate with cross-functional stakeholders to execute marketing initiatives
Manage campaign timelines, dependencies, and execution milestones
Support development of marketing content across channels including email, web, and other owned channels
Maintain reporting dashboards and provide initiative-level performance updates
Identify risks and escalate blockers impacting campaign delivery
Apply marketing best practices and recommend improvements to campaign execution
Contribute to process improvements and documentation of marketing mechanisms
Basic Qualifications
3+ years of professional non-internship marketing experience
Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders
Experience working and communicating with multiple stakeholders, C-level executives and cross-functional teams
Experience with data analysis and basic Excel skills
Experience tracking campaign performance metrics such as open rate, click-through rate, and conversion rate
Experience using data and metrics to measure campaign performance
Preferred Qualifications
Experience developing detailed go to market plans
Experience driving demand and managing a customer funnel across multiple channels
Experience with customer segmentation, profiling, and targeting
Experience in A/B testing
Experience that includes strong analytical skills, attention to detail, and effective communication abilities
Experience with strong project management skills and the ability to thrive in a fast-paced environment
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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