Marketing Executive

<div><span><p>About the Role</p><div><br></div><p>We are seeking an experienced Marketing Manager/Executive with strong expertise in digital and campaign marketing, coupled with an understanding of AI-driven tools. The ideal candidate should be adept at designing campaigns, generating impactful content, and driving effective lead generation strategies in the IT domain.</p><p>Key Responsibilities</p><ul><li>Plan, design, and execute integrated marketing campaigns to promote services and solutions.</li><li>Leverage AI tools to generate high-quality content, campaign creatives, and marketing assets.</li><li>Manage and optimize campaigns using marketing automation platforms such as HubSpot, Marketo, Salesforce, and Zoho.</li><li>Design and publish engaging LinkedIn content posts, ads, and thought leadership articles.</li><li>Implement demand generation and lead nurturing strategies to deliver qualified leads for sales.</li><li>Collaborate with cross-functional teams to create IT-specific use cases, case studies, and whitepapers.</li><li>Track and report on campaign performance, engagement metrics, and lead conversion rates.</li><li>Stay updated with the latest trends in AI, digital marketing, and IT market dynamics.</li></ul><p>Requirements</p><ul><li>5–7 years of experience in marketing, with a strong focus on digital and B2B campaigns.</li><li>Proficiency in marketing automation platforms (HubSpot, Apollo, Salesforce, Zoho).</li><li>Solid understanding of AI tools for content creation, marketing automation, and analytics.</li><li>Proven ability to design impactful campaigns for platforms like LinkedIn.</li><li>Demonstrated expertise in lead generation, nurturing, and pipeline growth.</li><li>Strong understanding of IT solutions to conceptualize and present use cases.</li><li>Excellent communication, storytelling, and content development skills.</li><li>Based in Hyderabad, with flexibility to work in a hybrid/office environment.</li></ul><p>Preferred Skills</p><ul type="disc"><li>Experience in the B2B IT/technology sector – specifically, marketing Salesforce Services – Development, Maintenance etc., primarily in the US market.</li><li>Creative mindset with strong analytical and reporting skills.</li><li>Comfortable working with cross-functional global teams.</li></ul><div><br></div></span></div>