Insights Manager

Overview

This role sits within GBS and business partnering the Pepsi Lipton Joint Venture between PepsiCo and Unilever. As a company in its own right, the joint venture has its own board of directors. Whilst in constant contact with its parent companies, it runs as a separate entity on a day to day basis. All the employees come from and maintain their contract with one of the 2 parent companies, and in this role you are given a unique perspective as you gain access to both. As a global company the variation in countries, bottlers and manufacturing sites makes this a very exciting place to work. We have 5 regional organisations operating across North America, Europe, Latin America, Africa Middle East, Asia and Greater China (AMEA) and we are constantly breaking new ground with launches into white markets.

Working in the joint venture is one of the few opportunities to work in a small, entrepreneurial company within a larger framework of Unilever and PepsiCo.

Ice tea is a key growth driver in LRB and forecast growth rates of 7%. The category is fast-evolving and many new players have recently been tapping into the potential of ice tea as a healthier beverage vs soft drinks. In parallel, small brands have been capturing emerging trends (premium, functional benefits, experimental etc) and elevated expectations around the category.

The Analytics Insights Supervisor is part of the Data Impact team. The purpose of this team is to deliver business impact through data and industry leading analytics, all in close collaboration with the PLI Insights team and the BU Marketing/commercial departments in Europe.

As a member of the Data Impact team, he/she will lead the translation of strategic business questions into analytics use cases and ultimately business impact through capturing needs, preparing relevant data sources and applying advanced analytics methods (e.g. already existing data science models). In addition to understanding existing business performance, he/she will be key to identifying opportunities through solid understanding of execution metrics and the business levers e.g. distribution on key packs/flavours, etc through data transformation

Responsibilities

• Lead systemization of market share & marketing activity performance analysis - bring focus to performance metrics and clarity on cause of change (sub category, brand, competition) and drivers.
• Own and maintain existing commercial reporting landscape (Nielsen/IRI); assess automation and harmonization potential and align with commercial stakeholders on their reporting needs.
• Based on the assessment, transform the existing reporting into PowerBI dashboards; develop new reports if needed to identify opportunities for improvement
• Work with commercial teams and translate their strategic business questions into analytics use cases\
• Work with Advanced Analytics to translate results of models into enhanced understanding of cause of change and business recommendations on-going
• Act as a data and analytics evangelist, be at the forefront of data-driven models and insights and lead others to leverage data in their decision making
• Conduct periodic data quality checks
  
  

• Experience with Nielsen Retail Panel Data (RMS) NIQ/IQVIA dat
• Power BI experience is preferred.
• Highly collaborative - works well with others, internal marketing stakeholders and external suppliers, to deliver results
• Highly organized and responsive, with the ability to deliver tight deadlines
• Analytical - ability to analyze data and draw conclusions to find actionable solutions
• Ability to identify and capitalize on opportunities to gain efficiencies in processes & improve deliverables
• Attention to details & storytelling - delivering high quality output in a language tailored to business partner’s needs
• Writing, communication and presentation skills - able to confidently communicate research findings on paper and in person with a clear, concise point-of-view.