GTM Engineer

About The Role

We're looking for a data-driven GTM (Go-To-Market) Engineer to plan, execute, and optimize performance marketing campaigns across multiple platforms. The ideal candidate has strong hands-on expertise in Meta Ads and a proven ability to manage budgeted campaigns that drive measurable growth.

Key Responsibilities

• Plan and execute go-to-market campaigns across multiple platforms (Meta, Google, LinkedIn, etc.)
• Own end-to-end campaign management on Meta Ads (Facebook & Instagram) — audience targeting, creative testing, bid optimization
• Launch and manage budgeted campaigns with efficient spend allocation and ROI tracking
• Build and manage the full marketing funnel, from awareness through conversion
• Set up and maintain tracking infrastructure (GTM, pixels, conversion events) for accurate attribution
• Monitor performance (CTR, CPC, CPA, ROAS) using GA4 and other analytics tools, optimizing continuously
• Run structured A/B tests across creatives, landing pages, and audience segments
• Use AI tools to speed up ad copy/creative generation, campaign optimization, and reporting
• Collaborate with design, product, and sales teams on GTM strategy, positioning, and launches
• Maintain campaign/lead data in CRM tools and share performance reports with stakeholders
  
  

• 2.5+ years in performance/digital marketing, with advanced/matrix-level Meta Ads expertise
• Proven track record launching and scaling campaigns across different platforms
• Strong experience managing budgeted campaigns with clear KPIs and spend accountability
• Solid understanding of funnel building, audience segmentation, and retargeting
• Hands-on experience with GA4, Google Tag Manager, and CRM/marketing automation tools
• Exposure to AI tools for marketing (e.g., ChatGPT/Claude for copy, AI ad-creative generators, AI-based campaign optimization tools)
• Proficiency in Excel/Sheets; basic SQL is a plus
• Strong analytical skills, stakeholder management, and cross-functional collaboration
• Ownership mindset — able to drive a launch end-to-end, not just manage individual campaigns
  
  

• Experience with attribution tools like Mixpanel or Amplitude
• Exposure to product positioning/pricing or GTM automation/scripting
• Familiarity with AI-driven marketing analytics or predictive tools
  
  

• Be part of a fast-growing team where your campaigns directly drive business growth, not just vanity metrics
• Work across the full GTM stack — strategy, execution, and analytics — with real ownership from day one
• Collaborate closely with product, sales, and design teams shaping how our offerings go to market
• Flat, transparent culture with room to experiment, learn, and grow into senior GTM/marketing leadership roles
• Competitive compensation with performance-based growth opportunities