Content Lead

Company: Tibarumal Gems & Jewels / Tara Sri

Location: Hyderabad

Work mode: Full-time, In-office

Experience: 4+ years

About Tara Sri

Tara Sri is an eleventh-generation premium jewellery house based in Hyderabad, with a flagship store and curated jewellery exhibitions across 21 cities in Andhra Pradesh and Telangana.

We are looking for a Content Lead to take ownership of how the brand shows up across digital platforms and campaigns.

About The Role

We already have a photographer-videographer, writer, designer and support team in place.

What we need is the person in the middle — someone who can take a business idea, turn it into a clear and executable creative brief, direct the team, and make sure the final work is right before it reaches the owner or goes live.

This is a content direction and ownership role, not a shooting or designing role.

What You’ll Do

• Translate business objectives and campaign ideas into clear, reference-led creative briefs.
• Direct photographers, designers and writers to execute content to a high standard.
• Build and manage the monthly content calendar across brands and platforms.
• Set timelines, follow up with the team and keep projects moving.
• Review every piece of content before it reaches the owner or goes public.
• Ensure content is grammatically correct, visually polished and aligned with the brand’s premium tone.
• Think about the role of every piece of content — whether it is designed for awareness, education, trust or conversion.
• Decide where content should run, in what format, and what action the audience should take.
• Work closely with the performance marketing partner on creative requirements for Meta and Google.
• Maintain a consistently premium visual and editorial standard across campaigns.
  
  

• 4+ years of experience running content or social media for a premium or luxury brand — jewellery, fashion, hospitality, real estate or a similar category.
• Demonstrated experience personally directing photographers, designers and creative teams.
• Strong visual judgement and the ability to explain why one creative execution works better than another.
• Excellent written English and a strong eye for grammatical and editorial errors.
• Strong organisational and project-management skills.
• Someone who is proactive, persistent and comfortable following up with creative teams to get work completed.
• Someone who can confidently challenge weak work and protect the quality of the brand.
• Someone who can work independently and turn broad ideas into clear execution plans.
  
  

• You are primarily looking to be the person shooting, designing or appearing in the content yourself.
• Your experience is limited to performance advertising rather than brand content.
• You need detailed instructions before taking ownership of a project.
• You are uncomfortable giving constructive feedback or pushing back on work that does not meet the required standard.
  
  

• Direct access to the owner and the opportunity to work without multiple layers of approval.
• An existing creative team to work with.
• Exposure to multiple brands, retail, bridal and exhibition campaigns across 21 cities.
• The opportunity to shape the content function of a long-established jewellery business.
• A high-ownership role where your creative judgement directly influences the brand.