At GE Vernova, we are leading our customers through the energy transition and accelerating the path to a zero-carbon tomorrow. Our division, Grid Software, provides mission critical software to global utilities so they can deliver reliable, sustainable, and affordable energy.
We are seeking a hands-on Content CoE Leader to lead content strategy & editorial as well as establish a new Content Center of Excellence serving the global Grid Software business. This role will ensure that our content is deeply aligned to our audiences, messaging, and business goals while building a foundation for smarter content operations and reuse. The role will be based out of Hyderabad, India and will report to Senior Director, Marketing based out of the same location.
Key Responsibilities
Develop and lead content planning practices across teams
Partner with portfolio, product, regional and account-based marketing teams to align on content strategy & priorities
Define and maintain messaging alignment, editorial standards, and writing style guidelines
Audit current content inventory and identify critical content gaps
Manage editorial planning calendar, intake processes, and prioritization of content needs in collaboration with design teams
Review and edit content for clarity, consistency, and impact across multiple content formats
Lead and manage inhouse copywriters & freelancers managing the production workflows across the team
Collaborate with marketing operations and creative teams on asset management, taxonomy, metadata, and publishing workflows
Establish best practices & governance around GenAI use cases within Content CoE helping balance creativity & authenticity with speed
Success Factors
Strategic collaboration – can build strong relationships, ask smart questions, and translate plans into execution
Strong editorial judgment and quality standards – can review, revise, and guide content across formats while coaching others to improve over time
Content planning and prioritization discipline – knows how to build and run a content calendar, prioritize requests, and say “not now” when needed; can assess tradeoffs
Systems thinker with operational instinct – can think about how to reuse and repackage content, and has perspective on content governance
Comfortable with ambiguity and scale-up dynamics – can operate with partial inputs, design light but effective processes, and evolve their role as the CoE grows.
Qualifications
12-15 years in B2B content strategy, editorial, or messaging roles
Exceptional editorial and writing skills; strong content judgment
Has prior experience in building Content teams for large enterprises
Experience with content audits, gap analysis, and planning frameworks
Strategic thinker with operational instincts
Highly comfortable working hands-on in lean, fast-moving environment
Energy industry or related industry experience is a big plus – alternatively, deep understanding of audience needs and buyer’s journey in complex industries required
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