Campaign Development Manager

Description

Portfolio Ownership & Channel Execution

• Act as the primary SEM and SEO subject matter expert for assigned portfolios.
• Execute campaigns aligned with broader marketing strategies and campaign objectives, while providing input on campaign approach and optimization strategy.
• Build, manage, and optimize paid search campaigns (Google Ads, Bing Ads, LinkedIn, and other applicable platforms).
• Identify opportunities to improve visibility in AI-generated search responses, including featured snippets, rich results, and conversational queries.
• Optimize website content and landing pages to improve discoverability, engagement, and conversion rates.
• Support Marketo email campaign execution for lead nurturing programs.
• Partner with stakeholders to understand value propositions, target audiences, and campaign goals, and advise on channel-level strategy and performance opportunities.
• Ensure alignment with messaging, targeting, and brand and compliance guidelines.
• Monitor performance and proactively recommend enhancements to improve traffic, rankings, conversions, and lead quality.
• Collaborate with analytics, sales, and marketing teams to improve funnel efficiency and lead quality.
  
  

• Monitor SEM and SEO performance on an ongoing basis and implement data-driven optimizations.
• Track KPIs including:
• Paid: impressions, CTR, CPC, CPL, conversions, ROAS
• Organic: keyword rankings, organic traffic, engagement metrics
• Prepare performance reports with insights and recommendations to guide campaign improvements.
• Use data to continuously refine campaign performance and identify opportunities for scaling and efficiency improvements across paid and organic channels.
  
  

• Partner with cross-functional teams, including portfolio marketing, campaign management, analytics, and sales.
• Collaborate with Campaign Managers to support effective campaign execution, while contributing towards channel-level strategy and performance optimization.
• Support coordination with external agencies or vendors as needed.
• Contribute to process improvements, documentation, and knowledge sharing within the digital marketing team.
  
  

• Minimum 7 years of experience in digital marketing, with a strong focus on SEM and SEO.
• Bachelor’s degree in Pharmaceutical Sciences, Business, Marketing, or a related field; a master's degree in marketing, Business Administration (MBA), or a related discipline is preferred.
• Proven experience in SEM / paid search marketing (Google Ads, Bing Ads).
• Strong working knowledge of SEO principles, including keyword strategy, on-page optimization, and content alignment.
• Familiarity with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, or equivalent).
• Strong knowledge of analytics platforms like GA4 or Adobe Analytics.
• Ability to manage and optimize campaigns across multiple portfolios simultaneously.
• Strong analytical mindset with the ability to translate data into actionable insights and recommendations.
• High attention to detail and strong operational rigor.
• Strong communication skills, with the ability to effectively engage both technical and non-technical stakeholders.
  
  

• Ability to balance execution excellence with strategic input.
• Proactive mindset with interest in expanding across digital marketing channels and capabilities.
• Collaborative, adaptable, and comfortable working in a fast-paced environment.