Associate Director - Net Revenue Management

Overview

• Engagement Manager is the single point of accountability for all aspects of the RGM capability for the Sector
• This individual is responsible for building, delivering, standardizing, simplifying, and optimizing RGM products and services with the aim of reducing costs, increasing compliance, and improving the customer / user experiences
• This individual will implement the long-term RGM strategy for PepsiCo, transform existing ways of working, and leverage the power of next generational digital tools and technologies to enable the capability’s growth aspirations in the sector
• Utilises advanced analytical skills and tools to shape our RGM, marketing and business strategies, ensuring they are aligned with our strategic goals, compliance standards, and customer satisfaction objectives. This role is instrumental in maximizing the ROI of our events and marketing efforts, ultimately driving sustainable growth and success for the organization
  
  

• Implements the long-term RGM strategy, roadmap, and operating model for the RGM capability in the sector for 20+ ‘gold standard’ RGM products / services across all PepsiCo Sectors (AMESA, APAC, LATAM, Europe, PBNA, and PFNA); (CONSULTING AND INFLUENCING)
• Periodically reviews and updates standards based on changes in the industry and PepsiCo capabilities
• Leads the design, development, and rollout of analytical RGM products and services (e.g., Brand Ladder Playbooks, Price Elasticity Tools) that transform existing ways of working, improve user experiences, and simplify decision-making to solve specific business problems for the sector
• Oversees the rollout, adoption, and change management activities associated with the GBS-supported RGM products and services; liaises with Sector and BU leaders and Change Management team as required
• Coordinates with Finance teams and other Commercial Sales team to determine the impact of RGM products & services on the overall business (e.g., revenue uplift, growth)
• Manages the budget and prioritizes investments as per the capability’s short-term and long-term goals for the Sector and Cordinates with Finance teams and other Commercial Sales team to determine the impact of RGM products & services on the overall business (e.g., revenue uplift, growth)
• Managing and influencing senior stakeholders (i.e. this role will need to prepare written updates for very senior audiences, and support the LG1 Manager in presenting to and influencing stakeholders at a range of levels) (EXECUTING and INFUENCING)

• Leverage business performance explanations from teams around the sector to incorporate considerations beyond data into insights across Strategy, analytics and Reporting
• Develop robust explanations of business performance, drivers, and optimization opportunities which lead to insight led decision making
• Flawless delivery to PepsiCo Corporate leadership team on clear Pricing and Promotion indicators
• Provide responses to ad-hoc follow-ups when double-click required with tables/charts/stories using relevant data
• Lead development of advanced analytics capability growth executed by advanced analytics CoE team:
• Identify, assess and scale advanced analytical methodologies and frameworks to identify key NR Drivers for PepsiCo´s Categories, as a growth catalyst to prioritize and enable AOP/ICP Planning
• Develop, socialize and implement capability roadmap which drives rigour and provides insight Provide strategic portfolio and initiative pricing recommendations based on robust analysis of external data and internal financial data
  

• Extensive experience in analytics, especially in pricing and promotions management, demonstrating a deep understanding of pricing strategies, market dynamics, and consumer behavior. Proficiency in using analytical tools and methodologies to extract actionable insights from post-event data
• Proven experience working in the Fast-Moving Consumer Goods (FMCG) sector, with a strong understanding of business processes related to Revenue Management, including promotions, pricing, and sales. Familiarity with industry-specific challenges and trends
• Experience in building Pricing & Promotion solutions such as Price Gap, Promo ROI, Elasticity engines, etc. Proficiency in creating and implementing solutions that drive revenue optimization
• Excellent analytical skills with the ability to translate complex data into actionable solutions and processes. Capable of enabling data-driven decision-making in the context of post-event analysis
• Advanced proficiency in Microsoft Excel and a strong command of PowerPoint. Ability to quickly learn various in-house software applications for data analysis and reporting
• In-depth understanding of statistical modeling, including regression analysis and elasticity computations. Proficiency in conducting simulations and building/automating models that support pricing and promotions decisions
• Good verbal and written communication skills to effectively interact with stakeholders and present findings and recommendations in a clear and compelling manner, facilitating data-driven decision-making within the organization