The Business Development Manager will be responsible for driving specification-led business growth for NITCO across tiles, marble, and mosaic categories by influencing key stakeholders in the project ecosystem. The role focuses on creating demand at the pre-sales stage through engagement with architects, interior designers, contractors, project management consultants, builders, government institutions, and strategic retail partners.
This individual will be responsible for generating a robust project pipeline, securing product specifications, converting opportunities into revenue, and ensuring strong commercial outcomes through billing growth, collections, and market expansion. The role requires a commercially driven professional who can combine relationship-led selling with strategic market development to strengthen NITCO’s presence in high-potential project segments.
Key Responsibilities
Project Pipeline Creation & Business Development
Identify, develop, and convert new project opportunities across residential, commercial, hospitality, institutional, and government segments.
Build a qualified project pipeline through proactive market mapping, prospecting, relationship development, and opportunity tracking.
Engage early in the project lifecycle to position NITCO products at the conceptual and specification stage.
Drive revenue generation through project acquisition, lead conversion, and cross-category selling across NITCO’s product portfolio.
Specification Selling & Influencer Network Development
Build and maintain strong relationships with architects, interior designers, project consultants, contractors, and developers to drive product preference and specification approvals.
Position NITCO as a premium design-led surfaces brand through regular product presentations, design discussions, sampling programs, and engagement initiatives.
Expand and strengthen the influencer ecosystem to create sustainable lead generation channels and repeat business opportunities.
Ensure consistent product visibility and brand recall across target specification networks.
Strategic Stakeholder & Account Engagement
Develop strong working relationships with builders, institutional buyers, retail partners, and procurement stakeholders to convert opportunities into commercial business.
Engage with contractors and project execution teams to drive negotiations, order closures, and product adoption across multiple project sites.
Collaborate with retail and key account teams to support seamless execution and maximize project conversion opportunities.
Represent NITCO professionally across industry forums, exhibitions, networking events, and customer engagement platforms.
Government & Institutional Business Development
Identify and pursue opportunities across government and institutional projects including CPWD, PWD, MES, public infrastructure, and institutional developments.
Drive empanelment, approvals, and product inclusion within relevant institutional and government specifications.
Monitor upcoming public sector opportunities and proactively position NITCO for participation.
Commercial Ownership & Revenue Delivery
Own revenue generation, billing achievement, and commercial conversion for the assigned market/territory.
Drive strong collection discipline and proactively manage receivables in coordination with finance and sales teams.
Support reduction in Days Sales Outstanding (DSO) through structured follow-up and account management.
Ensure commercial discipline in pricing, quotation management, and order execution aligned with company policies.
Share actionable market intelligence to support product strategy, commercial decision-making, and regional growth initiatives.
Contribute to business planning, market expansion strategies, and channel development initiatives for assigned territories.
Internal Collaboration & Execution Excellence
Work closely with sales, retail, supply chain, design, commercial, factory, and customer support teams to ensure timely project execution and customer satisfaction.
Coordinate product sampling, mock-ups, product launches, factory visits, design studio interactions, and customer engagement activities.
Maintain disciplined pipeline reporting, forecasting, CRM/Turbo updates, and project tracking to ensure execution visibility.
Key Performance Indicators (KPIs)
Commercial Performance
Revenue and billing achievement vs target
Collection efficiency and receivables management
DSO improvement
Margin contribution from project business
Business Development Effectiveness
Qualified project pipeline generated
Project conversion ratio
New project acquisition value
Product specification approvals secured
Market Development
Growth in active architect/designer/consultant network
Government/institutional approvals and project wins
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