Area Sales Manager

About Boki

Boki is a financial automation software company built for manufacturers. Its platform automates supplier invoice processing, approval workflows and GST reconciliation, helping finance teams identify and recover lost input tax credit. It integrates with accounting systems such as Tally, QuickBooks, Xero and NetSuite. Boki focuses on promoter-run manufacturing groups with ₹50–500 Cr in annual turnover.

About the Role

Boki is hiring an Area Sales Manager to join its founding field sales team in Hyderabad. You'll sell directly to promoters and business owners of manufacturing groups across the city's industrial belts. Working with a pre-built list of 321 prospects while sourcing additional opportunities independently, you'll build relationships, secure read-only access to their Tally systems and demonstrate the GST input tax credit they could recover. You'll own the entire sales process, from prospecting and negotiations to closing and payment collection.

What You'll Do

• Work through a list of 321 promoter-run manufacturing groups across Hyderabad's industrial areas, including Jeedimetla, Balanagar, Patancheru, Nacharam, Kattedan and Medchal.
• Source new meetings independently through field visits, industrial estate associations and networking.
• Build relationships with promoters and business owners to secure read-only access to their Tally systems.
• Present the amount of GST input tax credit businesses are losing and the potential exposure under the Section 16(4) deadline.
• Negotiate and close contracts at ₹9,000 per entity per month.
• Own payment collection after closing deals.
• Retain and grow existing accounts, with additional commission on year-two revenue.
• Document meeting insights and successful sales approaches to help build the team's sales playbook.
• Work towards the day-90 targets of 10 Tally authorisations and 2 signed contracts.

Who We're Looking For

• 3–6 years of B2B field sales experience selling directly to business owners, preferably without relying on inbound leads or scripted sales processes.
• Experience in MSME lending, industrial consumables, factory sales, dealer or distribution sales is relevant.
• Proven ability to independently source, close and collect payment on deals.
• Comfortable conducting field visits across Hyderabad's industrial estates, including travelling by two-wheeler.
• Strong relationship-building, negotiation and communication skills.
• Self-driven and comfortable generating meetings without depending on an SDR, CRM or marketing budget.
• Able to engage directly with promoters and communicate commercial value confidently.

Why Join Boki?

• Be one of the first two field sales hires and help build the sales playbook.
• Work closely with the founder, who will join your first 20 customer meetings.
• Get access to a pre-built prospect list and an onboarding lead who can install the product within the same week.
• Uncapped commission: 15% of first-year contract value and 5% of year-two value on retained or grown accounts.
• Benefits include a MacBook Air, travel reimbursement on actuals, and health and accident cover.

Compensation: ₹8–14 LPA fixed, plus uncapped commission