Analytics Practitioner

Project Role : Analytics Practitioner

Project Role Description : Develop business insights using predictive statistical modeling activities. Use analytical tools and techniques to generate and improve decision-making by modeling client, market, and key performance data.

Must have skills : Data Analytics

Good to have skills : Microsoft Power Business Intelligence (BI), Salesforce Data 360

Minimum 5 Year(s) Of Experience Is Required

Educational Qualification : 15 years full time education

GTM Intelligence & Data Analyst

Role Overview

The GTM Intelligence & Data Analyst builds and maintains the governed, trusted view of the addressable market and target account universe. This role ensures that TAM/SAM/SOM models, territory design, and account prioritization rest on defensible data that leadership can rely on — replacing gut feel with evidence.

THE OBJECTIVE

Produce and maintain the single source of truth for market sizing, target account data, and territory intelligence — integrating third-party signals and AI to deliver planning dashboards that drive coverage and investment decisions.

Key Responsibilities

Build and maintain a defensible TAM/SAM/SOM model, refreshed on a defined cadence

Own the accurate target-account repository segmented by industry, vertical, geography, size, and tech stack

Integrate third-party data and AI signal sources against agreed governance standards

Conduct whitespace and account-prioritization analysis to feed territory planning workflows

Develop and maintain planning dashboards that leadership uses for coverage and investment decisions

Partner with Sales, Marketing, and Finance to align on segmentation definitions and planning assumptions

Monitor data freshness and quality across all market intelligence data sources

Translate complex market data into clear, actionable narratives for executive audiences

Skills & Experience Required

4–7 years of experience with Salesforce data models and commercial analytics

Proficiency with enrichment platforms such as ZoomInfo, 6sense, or equivalent

Strong SQL skills for data extraction, transformation, and analysis

Experience with BI tools (Tableau, Power BI, or equivalent) for dashboard development

Familiarity with market-sizing methodology and statistical analysis

Genuine data-governance discipline — you care about data quality and traceability

Ability to communicate findings clearly to senior GTM stakeholders

NICE TO HAVE

Experience with AI/ML-powered signal scoring or predictive account models

Background in territory planning, quota setting, or RevOps analytics

Familiarity with intent data platforms (Bombora, G2, TechTarget)