Analyst - Social Media Analytics

Overview

PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles. The role will be critical to increase the impact and efficiency of this Capability by facilitating knowledge sharing and expertise across GBS and PepsiCo regions, executing ad-hoc projects and routine deliverables by using all sources of information available in the program and supporting to create compelling stories putting together BIG and THICK data

Responsibilities

Functional Responsibilities:

• Business acumen and ability to build actionable recommendations
• Ability to ensure deliveries are kept on track, even during stressful events (short timelines, etc)
• Excellent data organization, attention to detail, and problem-solving skills
• High proficiency in written/oral communication and presentation skills along-with strong relationship skills / experience of working with leadership across functions and geographies
• Self-starter, ability to deliver work and coordinate with parallel teams / capability leads in different time zones / geographies
• Experience working with an organization like PepsiCo. (e.g., brand environment, similar size, scale, markets, complexity)
• Ability to manage time effectively across multiple priorities and projects requiring a high degree of organizational and communication skills
• Expertise in social media monitoring and metrics across all major platforms (Facebook, Instagram, Twitter, Youtube, Tiktok, Snapchat, etc) for organic as well as paid media
• Experience with Influencer tracking and monitoring.
• Familiarity with social listening methodology and tools/ softwares (e.g. Talkwalker)
• Expertise in trend identification and tracking and passion for latest social/cultural consumer market trends, conversations, and behaviours (specially for US region)
• Exceptional research, writing, and analysis skills, including the ability to quickly and concisely summarize complex issues
• Excellent data organization, attention to detail, and problem-solving skills
• Awareness of the latest trends in social media monitoring sphere, high proficiency in written/oral communication and presentation skills along-with strong relationship skills / experience of working with leadership across functions and geographies
• Familiarity with earned media metrics and reporting processes across all major platforms (online, TV, broadcast, print, etc)
• Exceptional research, writing, and analysis skills, including the ability to quickly and concisely summarize complex issues
• Passion for consumer markets industry and latest US and world events
  
  

• Elevate and infuse culture of Social Listening in the organization
• Leverage the scale of PEP’s Social Listening capabilities to bring this expertise to PepsiCo
• Design and develop the range of projects we can tackle with Social Listening
• Work closely with other Global Insights team members to lift and shift internal best practices
  
  

• Manage relationship with stakeholders, requestors and end service users
• Address any negative on-going, cyclical feedback via regular updates to end-users on any corrective actions taken
• Lead communication to end-users on matters such as available capacity, changes of scope of existing projects and planning of future projects
• Educate senior end users on ways of working, processes and tasks related to Social Listening functioning
  
  

• Social Listening Expertise with a heavy focus on Reporting and brand social listening
• 7+ years of experience at making an impact in social media analytics or social media listening is a must
• Experience in FB, TW, IG, and TikTok business analytics is a must or owned branded content analytics
• Very comfortable in running in-depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams.
• Understanding of the Brand and Innovation strategy process and Insights’ critical roles at each stage.
• Awareness or interest in the US market and culture.
• Communication
• Demonstrated skills with written communication – especially in PowerPoint and email
• Strong verbal and written communication – English
• Elevated ability to train others on Insights analytics
• Organizational Savvy
• Able to influence and work through others to effectively navigate the organization while ensuring that necessary stakeholders are informed and educated
• Global savvy to work across cultures and time zone
• Project Management
• Highly analytical, motivated, and decisive with excellent project management skills.
• Proven experience in planning and conducting research projects achieving goals and objectives
• Organized: Capable of juggling multiple projects, priorities, and stakeholders, ensuring delivery while proactively managing trade-offs.
• Execution
• Demonstrated ability to manage projects and overcome challenges
• Ability to influence local insights partners in their ways of working
• Self-starter strategic thinker: capable of taking broad questions and open briefs and turning them into a roadmap, outputs, and business impact.
• Ability to run consumer research analyses alone by leveraging various available data sources
• Ability to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)