Product Marketing Manager

UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and professional licensing exams throughout the United States. Since 2003, over 2 million students have trusted us to help them prepare for high-stakes examinations.

We are looking for a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

Qualifications:

Minimum Required Experience:

• 7+ years of experience in a similar role leading digital marketing strategy
• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred
• Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred.

Job Duties (including but not limited to):

Campaign Prep & Misc. (70%)

• Oversee the production of effective email and digital marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation
• Create and regularly measure and report on marketing metrics
• Own assigned pieces of the UWorld marketing plan
• Recommend and edit necessary collateral to support product offerings
• Enforce UWorld brand standards

Marketing Strategy (20%)

• Define an annual product marketing strategy
• Serve as the embedded product marketing specialist for assigned verticals
• Define and refine product differentiators and market positioning

Market Research (10%)

• Perform comprehensive, detailed market research on target market(s), including competitive analysis
• Define buyer personas, target markets, and how buyers consume their media and make decisions
• Outline buying cycles
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition

Required Knowledge, Skills, and Abilities:

• Demonstrable digital marketing experience, especially email, SEO, and SEM
• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• Ability to work well within a team environment with competing priorities
• Ability to react constructively to direct feedback and constructive criticism

Soft Skills:

• Excellent attention to detail, organization skills, and articulate ideas clearly and concisely
• Exceptional follow-through, personal drive, and the desire to make a difference
• Positive attitude with a willingness to put aside ego for the sake of what is best for the team
• Ability to adapt, switch gears, and thrive in a fast-paced environment