Digital Marketing Manager - Brand Content And Growth Marketing

Looking for a brand‑focused marketing role with one of Canada’s Best Managed Companies? Trotman Auto Group is seeking an experienced Digital Marketing Manager – Brand, Content & Growth Marketing to strengthen brand presence, build customer trust, and drive sustainable, long‑term growth across our dealership network.

Why Work With Us?

At Trotman Auto Group, marketing isn’t just about campaigns; it’s about building strong brands that customers trust. In this role, you’ll be responsible for ensuring consistent brand presence across all digital touchpoints while supporting organic growth through content, engagement, and relationship‑driven marketing.

You’ll collaborate closely with internal stakeholders, creative resources, and external partners to ensure our brands are clear, consistent, and compelling across multiple locations and OEM partners.

What We Offer

• A key marketing role with one of Canada’s Best Managed Companies
• Competitive compensation package
• A collaborative, innovative, and people‑first culture
• Career Growth & Development — TAG University, TAG Leadership Academy, and ongoing professional development
• Opportunity to shape brand and content strategy across a multi‑store automotive group
  
  

• 5+ years of experience in digital, brand, or content marketing, with a strong focus on building brand consistency, content strategy, and long‑term growth across multiple channels
• Strong communicator and storyteller with a clear understanding of brand voice and consistency
• Experience supporting SEO and local SEO initiatives, with the ability to coordinate with internal or external specialists
• Highly organized, detail‑oriented, and comfortable managing multiple channels and priorities
• Brand‑minded marketer who understands performance metrics and business impact
• Comfortable coordinating with creative, design, or video partners to execute campaigns
  
  

• Own and protect brand consistency across digital channels, dealerships, and campaigns
• Guide website content strategy with a focus on clarity, customer trust, and organic growth
• Oversee organic social media presence to ensure consistent messaging, engagement, and pacing
• Plan and execute email marketing and CRM campaigns to support retention, loyalty, and promotions
• Coordinate video strategy and content needs with internal teams or external partners
• Manage online reviews and reputation initiatives to support brand trust and local visibility
• Ensure copywriting for offers, campaigns, and digital assets aligns with brand guidelines and tone of voice
• Support SEO and local visibility efforts through collaboration, content planning, and optimization best practices
• Track and report on key metrics including organic traffic growth, engagement, reviews, and email performance
• Collaborate cross‑functionally with sales, operations, and marketing stakeholders to support long‑term growth objectives